Are you running the business you REALLY want?

Or does it feel like you're running on empty, trying to keep up?
Download your free GEARS Assessment

Every business operates as designed. But few are designed with intention.

Think about it. The business you have today is likely MUCH different than the one you imagined was possible when you first started out. And your operations show it.

Nobody else sees it, but you can feel it. You are living it.

But how do you know what to fix?

As a Creative Shop Talk listener, you can complete the GEARS Assessment to answer that exact question AND get your next step in achieving operational excellence for your retail business.

This easy-to-complete self-assessment helps you:

Make a comprehensive, high-level survey of your business’ operations

Quickly evaluate operational strengths and weaknesses

Narrow in on the area requiring immediate attention

Create focus for yourself and your team to get the biggest results (in the least amount of time)

Streamline your business systems to increase profitability while saving time

Gwen Bortner is the founder of an operations strategy firm, Everyday Effectiveness. She helps visionary entrepreneurs scale their businesses to seven figures and beyond.

Her clients include:

  • founders of boutique consulting firms
  • top-level leadership coaches
  • craft industry manufacturers and retailers
  • leaders in higher education 
  • lawyers, real estate agents, and business witches

Before becoming a full-time business advisor in 2015, Gwen solved operations problems for corporate giants like General Mills and for niche companies like the world’s largest supplier of bull semen. To date, she’s advised executives, entrepreneurs, and solopreneurs in over 40 industries.

Gwen Bortner is the founder of an operations strategy firm, Everyday Effectiveness. She helps visionary entrepreneurs scale their businesses to seven figures and beyond.

Her clients include:

  • founders of boutique consulting firms
  • top-level leadership coaches
  • craft industry manufacturers and retailers
  • leaders in higher education 
  • lawyers, real estate agents, and business witches

Before becoming a full-time business advisor in 2015, Gwen solved operations problems for corporate giants like General Mills and for niche companies like the world’s largest supplier of bull semen. To date, she’s advised executives, entrepreneurs, and solopreneurs in over 40 industries.

What People Are Saying

Nathania Apple

Nathania Apple

Cherrywood Fabrics

“Gwen’s guidance, based on years of experience as an organizational development and systems specialist and as a crafting professional, is a unique blend of practical skills and aspirational planning…”
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Hanna Lisa Haferkamp

Hanna Lisa Haferkamp

CEO & Managing Director, Making Stories

Working with Gwen has given me the confidence and tools I needed to critically question every part of the business and make them better.”
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Meggan Wehmeyer

Meggan Wehmeyer

Farmer’s Body

“Gwen is fun to work with, whip-smart and has a deep understanding of the ups and downs, ins and outs of running a small business…”
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Rachel L. Rider

Rachel L. Rider

Executive Coach & Leadership Consultant

I knew I needed help when I wanted to scale my business. I was particularly stuck around my product offerings. I needed a sounding board to create infrastructure and processes that would enable us to take on a higher volume of clients.

Working with Gwen has helped me truly shift from seeing my business as just myself to seeing my business as a scalable, living entity that doesn’t need me embedded in it all the time. Thankfully!

Deborah Bakti

Deborah Bakti

Seniors Care Consultant, Coach, Speaker and Trainer, Think Breakthrough Inc.

Gwen’s GEARS assessment helps me to prioritize where I need to focus in and on my business to get the results I want.”

Amber Kinney

Amber Kinney

Business Consultant

Prior to working with Gwen, my business was at a comfortable plateau. It was profitable and solid, but I knew it could grow further. 

Now I’m seeing all sorts of new potential. Gwen and I have worked together for 5 months and I’m on track to increase my business revenue by 50% this year. Which, after three years of same-ness, feels amazing!

Are you ready to find out the key to building the business you REALLY want?