Brandscaping in Action
One of the things I love most about reading business books is that I don’t always have to invent brand-new ideas for my business; instead, I can find great ideas in the pages of these books. Starting in April, I’ll be leading a book study of Brandscaping...
How I landed an amazing job (without even knowing I wanted it)
Last summer, a professional colleague of mine approached me and asked me to consider serving as the interim Executive Director for The National Needlearts Association (TNNA – the trade organization for needle arts professionals). Now that I’ve...
Why I started the Small Biz Book Club
Starting in April, I’ll be facilitating a read-along study of Brandscaping, by Andrew M. Davis. Reading this book earlier in 2016 actually inspired me to start this new venture: the Small Biz Book Club. Content is King One of the main concepts in Brandscaping is...
5 Reasons Business Cards Are STILL Great Marketing Tools
I remember it like it was yesterday: A small box arrived at my desk, and it was the sign I had truly arrived in the world of business. I had my own, personalized business card. And back in the day, it really was the ultimate inexpensive marketing tool. Go to...
3 Steps to Simplify Social Media for Soloprenuers
Social media is hard! Anyone who tells you differently is probably either part of a particular age group or isn’t trying to apply it to their own small business. I am part of the technology generation so new technologies, applications, etc. don’t...
I'm Gwen Bortner, and I've spent 40 years turning chaotic businesses into well-oiled machines across 47 industries. Now, my team and I work with women entrepreneurs to build sustainable, fulfilling businesses aligned with their values.