Why I started the Small Biz Book Club
Starting in April, I’ll be facilitating a read-along study of Brandscaping, by Andrew M. Davis. Reading this book earlier in 2016 actually inspired me to start this new venture: the Small Biz Book Club. Content is King One of the main concepts in Brandscaping is...
5 Reasons Business Cards Are STILL Great Marketing Tools
I remember it like it was yesterday: A small box arrived at my desk, and it was the sign I had truly arrived in the world of business. I had my own, personalized business card. And back in the day, it really was the ultimate inexpensive marketing tool. Go to...
3 Steps to Simplify Social Media for Soloprenuers
Social media is hard! Anyone who tells you differently is probably either part of a particular age group or isn’t trying to apply it to their own small business. I am part of the technology generation so new technologies, applications, etc. don’t...
When Your Customer Isn’t the Consumer
For speakers, trainers, and sometimes consultants, the person who actually buys our service (the customer) is not the one who receives our service (the consumer). Photo Credit: Tax Credits via Compfight cc This can create an interesting marketing and sales conundrum....
5 Marketing Techniques for People Who Can’t Market
Marketing…you either love it or hate it. You are either good at it with natural instincts or you struggle with it, trying to learn as much as you can. Marketing is essential for solo-preneurs, no matter how well you do with it. Photo Credit: ZedZap via...
I am Gwen Bortner, COO and consultant. I help stuck entrepreneurs get unstuck. And in the process reenergize you, curate solutions, and become your business confidant.