A podcast for women entrepreneurs seeking alignment, sustainability and success.
Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.
What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
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Latest Podcast Episodes Of The Business You Really Want
Achieve Maximum Profit Without Maxing Out
Are you maxing out trying to maximize profits in your business? Gwen Bortner and Tonya Kubo are here to flip the script. They offer a refreshing perspective on achieving sustainable success without maxing yourself out. They explore the hidden costs of underpricing...
Bad Business Advice: How It Can Cost You More Than You Realize
Tired of receiving bad business advice that just doesn't fit? Gwen Bortner and Tonya Kubo are throwing a lifeline to business owners sick of the same old, useless platitudes. They're ripping apart the “guru” playbook, exposing why those cookie-cutter programs...
The Profit Paradox: When More Income Leads To Less Profit
Does more revenue always mean more profit? Not necessarily! The profit paradox explains how scaling a business can sometimes reduce profitability. Join Gwen Bortner and Tonya Kubo as they dissect this counterintuitive phenomenon, where hitting that coveted...
Closing The Implementation Gap: How To Get Things Done
The struggle is real: the implementation gap, that frustrating space between knowing what to do and actually doing it, plagues us all. Join Gwen Bortner and Tonya Kubo as they dissect the implementation gap, exploring why knowing what to do doesn't always translate...
Time To Pay More Attention To Energy Management
Most entrepreneurs have tried all kinds of time management systems but still fail to keep up with their long list of priorities. If this approach is ineffective, perhaps paying more attention to energy management is the key. Tonya Kubo and Gwen Bortner explore the...
Micromanagement Mayhem? How To Empower, Not Overwhelm, Your Team
Micromanaging can stifle your team's growth and create a toxic work environment. In this episode, Gwen Bortner and Tonya Kubo explore the fine line between oversight and micromanagement and how to empower your team to achieve consistent performance without...
Role Clarity: The Unsung Hero Of Team Productivity And Conflict Resolution
Is the lack of role clarity turning your team into a tangled mess of confusion and conflict? In this episode, Gwen Bortner and Tonya Kubo explore why traditional approaches to defining roles often fall short and what you can do instead to create clarity that works....
Bringing Your Business Ideas To Life
Do you have a stack of brilliant business ideas just waiting to be implemented? In this episode, Tonya Kubo and Gwen Bortner tackle the common problem of great business ideas that never get off the ground. They explore the gap between planning and execution,...
Stop Running Meetings That Waste Time
Stop running meetings that waste time! Join Gwen Bortner and Tonya Kubo as they expose the hidden traps of traditional meetings and reveal powerful strategies to transform your team's communication. Discover how to effectively design impactful meetings, utilize...