A podcast for women entrepreneurs seeking alignment, sustainability and success.

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Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?

We get it.

Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.

Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.

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Gwen is the founder with almost 40 years of cross-industry experience in business operations. As her right hand, Tonya brings 20 years of experience in marketing and communications. Together, we share a holistic approach to entrepreneurial success that centers your values, your life, and your circumstances.

We believe context matters, both in life
and in business.

Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.

What Our Listeners Say

A sample of 5-star Apple reviews

New Business Owner Here

As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB

Great Listen

I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414

Exactly What I Need!

As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797

Such Great Insights

Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx

Be Sure to Check Out These Business Resources

The Small Biz Book Club with Gwen and Tonya

Operational Mistakes That Impact Growth with Crista Grasso

Quarterly Planning for Creatives with Mallory Whitfield

Latest Podcast Episodes Of The Business You Really Want

Gwen and Tonya are shown together sitting at Gwen's dining room table. Microphones in front of them, Gwen has her blonde hair pulled back in a ponytail and Tonya's chin-length curly slat-and-pepper hair is as tame as it'll ever be. Both women wear glasses, but Tonya's black-and-white frames are much cooler. Tonya has a white denim jacket open over a black T-shirt. Gwen wears a bright teal cardigan over a black tank top. Gwen has bold teal wooden jewelry. Tonya is allergic to jewelry and hopes the cool glasses distract you from her lack of accessories. In front of them is a graphic with the words “Are S.M.A.R.T. Goals Actually Dumb?”

Are Your Goals Actually Holding You Back?

Over the past 40 years in business, I've seen countless entrepreneurs set ambitious goals, only to find themselves frustrated, burned out, and no closer to the success they envisioned. The problem isn't a lack of drive or capability — it's often that they're...

The Business You Really Want | Goal

Is There Such A Thing As A Bad Goal?

  Is it possible that the goals you're setting for your business are actually holding you back? In this episode of The Business You Really Want, hosts Gwen Bortner and Tonya Kubo dive into the concept of good vs. bad goals. They challenge the notion of SMART goals...