A podcast for women entrepreneurs seeking alignment, sustainability and success.
Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.
What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
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Latest Podcast Episodes Of The Business You Really Want
Coach, Consultant, Or Advisor? Demystifying Business Support Choices
Navigating the world of business support can feel like a minefield; are you looking for a coach, consultant, or advisor, and what's the real difference anyway? In this episode, Tonya Kubo and Gwen Bortner engage in a lively, no-holds-barred discussion that cuts...
The Comparison Trap: Redefine Business Success, Ignite Your Vision
The comparison trap is a sneaky beast, isn't it? It whispers doubts in your ear while you scroll through seemingly "perfect" businesses online, making you question your own path. In this candid episode, Tonya Kubo and Gwen Bortner dive headfirst into this...
Simplify To Amplify Part 4: Take Control Of Your Business Commitments
Feeling like your business commitments are running you instead of the other way around? It's time to tackle the biggest business bottleneck most entrepreneurs overlook: the commitments themselves. In this episode, Tonya Kubo and Gwen Bortner wrap up their "Simplify...
Simplify To Amplify Part 3: Untangling Business Processes For Bigger Impact
Streamlining business operations isn't just about efficiency—it's about reclaiming your time and sanity! In this episode, Tonya Kubo dives deep into the art of simplifying business processes with the brilliant business advisor, Gwen Bortner. Together, they unravel...
Simplify To Amplify Part 2: Expert Advice On Simplifying Your Offerings
Offering simplification and the principle of simplify to amplify aren't just buzzwords; they're the keys to unlocking greater profits and a less stressful business. In this episode, Tonya Kubo and business advisor Gwen Bortner dive deep into how to streamline your...
Simplify To Amplify Part 1: Growing Your Business By Doing Less
Are you constantly adding new tools, services, and systems—only to feel like you're working harder with less to show for it? In this episode, Tonya Kubo and Gwen Bortner introduce the Simplify to Amplify series, challenging the idea that more is always better. They...
The Partnership Mindset: Transforming How Clients See Your Business
Transforming how clients see your business can be the difference between short-term projects and long-term partnerships. In this episode, Tonya Kubo and Gwen Bortner dive into the critical shift from being just another service provider to becoming a strategic...
Client Boundaries: The Secret To Sustainable Success
The most satisfied clients aren’t the ones you bend over backward for—they’re the ones who work with businesses that have clear boundaries. If you’re constantly scrambling to meet last-minute client requests, dealing with never-ending projects, or struggling with...
Escaping The Business Echo Chamber
Staying within your scope of business is not necessarily bad, but it hinders you from unlocking bigger opportunities found beyond your niche. Gwen Bortner and Tonya Kubo discuss how you can get out of your business echo chamber and experience growth you cannot...