A podcast for women entrepreneurs seeking alignment, sustainability and success.

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Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?

We get it.

Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.

Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.

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Gwen is the founder with almost 40 years of cross-industry experience in business operations. As her right hand, Tonya brings 20 years of experience in marketing and communications. Together, we share a holistic approach to entrepreneurial success that centers your values, your life, and your circumstances.

We believe context matters, both in life
and in business.

Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.

Be Sure to Check Out These Business Resources

The Small Biz Book Club with Gwen and Tonya

Operational Mistakes That Impact Growth with Crista Grasso

Quarterly Planning for Creatives with Mallory Whitfield

Latest Podcast Episodes Of The Business You Really Want

10. Where to Begin When Everything Feels Urgent

Feeling overwhelmed by all the tasks on your to-do list? Struggling with which to tackle first when everything seems equally urgent? In this episode of The Business You Really Want, hosts Gwen Bortner and Tonya Kubo discuss the challenge many...

9. True Accountability – The Secret to Sustainable Success

Do you know the difference between being reliable and being accountable? In this episode of “The Business You Really Want,” hosts Gwen Bortner and Tonya Kubo break down the concept of true accountability and why it’s crucial for achieving sustainable...

8. Solving the Right Problems in the Right Order

Do you find yourself solving the wrong problems in your business? Or maybe solving the right problems, but in the wrong order? In this episode of “The Business You Really Want,” hosts Gwen Bortner and Tonya Kubo discuss the importance...

7. Systems – Harnessing The Power Of Consistent Behavior

Are you in control of your systems, or are your systems controlling you? In this episode of “The Business You Really Want,” hosts Gwen Bortner and Tonya Kubo invite you into the world of systems and how the behaviors within...

6. Resources – Making the most of your people

Wondering how to get the most out of your team?  In this episode of “The Business You Really Want,” hosts Gwen Bortner and Tonya Kubo explore the critical role that people play in your business. Whether you’re managing a small...

5. Accounting – Making sense of the numbers that matter

Feeling overwhelmed by financial reports? Wondering how to use numbers to truly drive your business forward? In this episode of “The Business You Really Want,” hosts Gwen Bortner and Tonya Kubo break down the often dreaded world of accounting. They...

4. Effectiveness – The art of true delegation

Are you ready to delegate effectively without sacrificing quality? In this episode of “The Business You Really Want,” hosts Gwen Bortner and Tonya Kubo dive into the essential skill of delegation—a crucial but often misunderstood aspect of leadership. Learn what...

Episode 3: Goals – How to set goals you’ll actually achieve

Are you setting goals that actually align with your values? Or are you chasing someone else’s definition of success? In this episode, Gwen and Tonya share how to create meaningful, achievable goals that propel your business forward without burning you...

Episode 2 – A Roadmap to Sustainable Success: Aligning the G.E.A.R.S. of Your Business

In this episode of “The Business You Really Want,” hosts Gwen Bortner and Tonya Kubo dive into the five key functions of business operations and how to identify the bottlenecks within each.  Here’s what you can expect in this episode:...

Episode 1 – Introducing The Business You Really Want: Why this podcast and why now?

Feeling burned out or stuck in a business that no longer brings you joy?  Ready to grow without sacrificing what matters most? Join Gwen and Tonya in Episode 1 as they share their journey and practical strategies to help female...