A podcast for women entrepreneurs seeking alignment, sustainability and success.
Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.
What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
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Latest Podcast Episodes Of The Business You Really Want
Your Cornerman: The Person Every Entrepreneur Needs (Beyond A Business Coach)
Ever wished you had a wise, experienced cornerman to guide you through your business challenges? Gwen Bortner and Tonya Kubo explore the power of having a business cornerman, a seasoned expert who provides holistic guidance and helps you anticipate challenges. A...
Why Bosses Love To Resist Management
Being the boss of your own business does not give you unlimited freedom to do everything you want – it actually holds you back from freedom. Gwen Bortner and Tonya Kubo discuss why entrepreneurs love to resist management by their teams. They emphasize the...
The Warning Signs Of Team Burnout: Catch It Before It’s Too Late
Your team says everything's fine, but are they really? In this episode, Gwen Bortner and Tonya Kubo dive deep into the often overlooked issue of team burnout, exploring misconceptions about capacity, subtle warning signs, and proactive steps CEOs can take to...
Driving Business Revenue: Can Every Role Do It?
Are you hesitating to hire support staff because they will not directly generate business revenue? This mindset could be the very thing holding you back from sustainable growth. In this episode, co-hosts Gwen Bortner and Tonya Kubo tackle the common misconception...
Charge More, Work Less: Developing Better Systems
If your systems were in place, could you charge more and work less? In this revealing episode, we tackle a hard truth many service providers face: the market has evolved, and "good enough" isn't good enough anymore. Today's savvy clients expect exceptional,...
Flexibility Isn’t Free: The Business Costs You Aren’t Seeing
Think your "go with the flow" approach is what makes your business special? Think again. In this episode, Gwen Bortner and Tonya Kubo reveal why "winging it" is costing you more than you realize - in time, money, and team morale. Every business runs exactly as it...
The Growth Trap: Why It’s Holding Your Business Back And How To Break Free
Most entrepreneurs believe that working harder and adding more resources is the path to success. But what if that approach is actually holding you back? In this episode, operations strategist Gwen Bortner and marketing expert Tonya Kubo unpack the critical...
531 Strategy For Goal Setting: Achieve Your Dreams, Bigger Than Imagined
Want to set and achieve ambitious business goals that align with your vision? In this episode, Gwen Bortner takes co-host Tonya Kubo through a live version of her proven 5-3-1 goal-setting strategy. Listen to how Gwen walks Tonya through breaking down her long-term...
From Solo To CEO: How To Thrive As A Leader By Valuing Self-Care (Part 4)
As a leader, it's easy to get caught up in the demands of your role and neglect your own well-being. But what if we told you that personal growth and self-care aren't just important for your personal life — they're essential for your success as a CEO? Join Gwen...