A podcast for women entrepreneurs seeking alignment, sustainability and success.
Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.
What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
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Latest Podcast Episodes Of The Business You Really Want
From Solo To CEO: Essential Leadership Skills For A Thriving Business (Part 2)
Discover the essential leadership skills that every successful CEO must master in the second episode of our ‘From Solo to CEO’ series. Join Gwen Bortner and Tonya Kubo as they explore how to lead your team effectively, whether you're a small team or a large...
From Solo To CEO: Pivotal Shifts To Become The Leader Your Business Needs (Part 1)
Dive into a transformative journey from solopreneur to CEO! In this exciting special miniseries, Tonya Kubo and operations expert Gwen Bortner guide you in making the transition to becoming the leader your business needs. Discover how to break free from the...
Why Your Definition of Success Might Be Sabotaging Your Business (And How to Fix It)
I've seen countless entrepreneurs struggle with the same issue: feeling overwhelmed, short on time, and unsure if they're truly succeeding. But what if I told you that the problem isn't your work ethic or your abilities? What if the real culprit is how you're...
Are Your Goals Actually Holding You Back?
Over the past 40 years in business, I've seen countless entrepreneurs set ambitious goals, only to find themselves frustrated, burned out, and no closer to the success they envisioned. The problem isn't a lack of drive or capability — it's often that they're...
Drowning in To-Do Lists? How to Break Free from Entrepreneurial Overwhelm
As an entrepreneur, do you ever feel like you're drowning in endless to-do lists? Does the sheer volume of tasks leave you paralyzed, unsure where to even begin? If so, you're not alone. In fact, this is a common struggle for many business owners, regardless...
True Accountability: The Secret Weapon for Sustainable Business Success
As a business owner, you've likely heard the term accountability thrown around countless times. Maybe you've even tried various accountability methods, hoping they'd be the key to business growth and success. But here's the truth: Most of what passes for...
Are You Solving the Right Problems in Your Business?
As a business owner, I've seen it time and time again: entrepreneurs tirelessly working to overcome challenges, only to find themselves stuck in a cycle of addressing symptoms rather than root causes. In my years of advising business owners and executive teams,...
The Hidden Systems Sabotaging Your Business Success
As an entrepreneur, you've likely heard the advice “You need better systems!” countless times. Maybe you've even invested in fancy project management software or hired consultants to create standard operating procedures. But what if I told you that you already have...
The Truth About Managing People in Your Business
As a business owner, you know that your team can make or break your success. But here's a hard truth many entrepreneurs struggle to face: The people who helped you build your business may not be the ones to help you scale it. In the latest episode of The Business...