Feeling burned out or stuck in a business that no longer brings you joy?
Ready to grow without sacrificing what matters most? Join Gwen and Tonya in Episode 1 as they share their journey and practical strategies to help female entrepreneurs build sustainable, value-aligned businesses.
🔑 Key Points:
- Facing Challenges: Tonya shares her experience with burnout and financial struggles.
- Finding Alternatives: Gwen discusses various options for restructuring a business.
- Podcast Purpose: Helping female entrepreneurs build fulfilling businesses.
⏱ Timestamps:
- [00:00:00] Tonya’s Story: Financial struggles and burnout.
- [00:01:00] Exploring Options: Gwen on business restructuring.
- [00:04:00] Avoiding the Burn It Down Approach: Why starting over isn’t always necessary.
- [00:09:00] Defining Success: Building a business aligned with personal values.
- [00:19:00] Overcoming Misconceptions: Common pitfalls and how to avoid them.
- [00:27:00] Future Episodes: What to expect and how to get involved.
✍️ Key Quotes:
- “It’s not easy to publicly admit you almost went bankrupt.” – Tonya
- “The business you really want is within reach, even if you’re financially tapped out and physically burned out.” – Tonya
- “There are options, and most of the time, you don’t know.” – Gwen
- “Bigger is bigger, and better is better. And those aren’t necessarily the same things.” – Gwen
{{connect}}
Have questions? Email Tonya at tonya@everydayeffectiveness.com to potentially have your question featured in a future episode. Subscribe and leave a review!
Transcript
Are you feeling overwhelmed, stuck, or uncertain about how
Speaker:to grow your business without sacrificing what really matters most?
Speaker:Welcome to The Business You Really Want, the show for women ready to build
Speaker:a sustainable, fully aligned business.
Speaker:Aligned with what, you ask?
Speaker:You.
Speaker:Your values.
Speaker:Your life.
Speaker:Seriously.
Speaker:It is possible.
Speaker:I'm Tonya Kubo, and along with business advisor extraordinaire Gwynn
Speaker:Bortner, we're here to show you how.
Speaker:is burning your business to the ground the only way to rise from
Speaker:the ashes of unsustainable success?
Speaker:or to avoid financial disaster.
Speaker:Sure, that's one way to escape the oppressive weight of a business you're
Speaker:starting to resent, but we're here to tell you it is not the only way.
Speaker:In fact, the reason that we are here addressing you is to talk about
Speaker:this current trend That we see of business owners publicly admitting
Speaker:to burning out and starting over.
Speaker:My name is Tonya Kubo, and I'm the Chief Marketing and Operations
Speaker:Officer of Everyday Effectiveness.
Speaker:And with me is Gwen Bortner, our founder and CEO, who has, I think we have
Speaker:established a, verifiable boatload of experience in business and operations.
Speaker:And We've been having some conversations privately that we have decided to
Speaker:bring into a public forum because when we're looking at this trend
Speaker:of business owners coming out and talking about how they've blown their
Speaker:businesses to the ground, we're seeing some creeping holes that it doesn't
Speaker:seem like anybody else is discussing.
Speaker:So that's what brings us here today.
Speaker:The podcast that you're listening to is called The Business That You Really Want.
Speaker:And today I want to dig in with you on why this podcast, why now?
Speaker:And to start off with, Gwen, why don't you tell me and tell everybody else because
Speaker:I'm the one who came to you going, Gwen, Gwen, here's another story about this
Speaker:thing and this person and they said this and you have to listen to this podcast.
Speaker:You have to watch this YouTube video.
Speaker:You need to read this blog.
Speaker:You were very sweet and very gracious, I think the first three times.
Speaker:And then by about time five or six, you're like, Tonya,
Speaker:Tonya, we got to say something.
Speaker:Pick up from there, Gwen, and help us understand how the podcast came to be.
Speaker:have been talking about a podcast I think since maybe day three of you working with
Speaker:me, but part of my hesitation is we don't need to just Put more content out there.
Speaker:we don't need to speak into the void.
Speaker:You know, let's, let's make sure that we're really saying something that
Speaker:actually is a value that, that is, is useful to, to the listeners and something
Speaker:that they can, can do something with.
Speaker:And as you were bringing all of these examples of.
Speaker:People burning down their businesses and then, rising from the ashes.
Speaker:And of course this didn't surprise you at all.
Speaker:Cause it's often my answer to most things is like, yep, that
Speaker:was an operations problem.
Speaker:They didn't need to go there.
Speaker:That was an operations problem.
Speaker:And so as we were talking about that, what I know we got to and, It's been
Speaker:happening more and more, as we've been working together, and you all quite
Speaker:honestly helped me see it, is, I have this depth and breadth and wealth
Speaker:of experience of practically nearly
Speaker:40 years of experience, but also, about 40 plus.
Speaker:Industries of completely different industries,
Speaker:all of it in that operations world, I've seen so many things.
Speaker:And what I'm seeing with all of these is like, these were avoidable problems.
Speaker:We didn't have to let it get to the point that we absolutely
Speaker:need to burn the business down.
Speaker:And even when it was at that point, burning it clear down.
Speaker:Rarely is the answer.
Speaker:I've seen many times people will burn their business down and when they build
Speaker:it up, they build up basically the same thing, which they then need to burn down.
Speaker:And they, and, and so it it becomes, you know, kind of that, you know,
Speaker:definition of insanity, doing the same thing over and over again,
Speaker:expecting to get a different result.
Speaker:A lot of times it's tweaks.
Speaker:And the thing is, is that really outstanding entrepreneurs.
Speaker:Typically, now this is a giant generalization, which I don't like
Speaker:to do, but you know, here we go, typically are really thoughtful and,
Speaker:very intentional about what they do with their product and their marketing,
Speaker:because that's where they're starting and that's, what's got them excited.
Speaker:And they've got lots of energy around that.
Speaker:And whenever there's a problem, they look at their product.
Speaker:And their marketing because that's what got them success.
Speaker:So that must be also where the fix is, but rarely once
Speaker:they've got a level of success.
Speaker:Is that actually the problem anymore?
Speaker:It may feel like a problem because it may not be delivering the same way,
Speaker:but it's usually not the problem.
Speaker:The problem is the place that has been built behind the scenes,
Speaker:mostly in a reactionary mode.
Speaker:Oh, I need to have an accounting system.
Speaker:Oh, well, I'll just buy this.
Speaker:Oh, I need to have this.
Speaker:Oh, I need to buy that.
Speaker:Oh, I need to hire a person.
Speaker:Okay, here's my hiring.
Speaker:and so it's all reactionary.
Speaker:And often they've made the best choice they have based on the
Speaker:information that they've got.
Speaker:And so no one thinks to look back there because it's like,
Speaker:well, how else would I do it?
Speaker:This is the only way that makes sense.
Speaker:This is the only way that I can do it.
Speaker:And back to someone who has a giant toolbox can say, Oh, no,
Speaker:no, no, no, no, no, no, no, no.
Speaker:There, there are like eight different ways to do this.
Speaker:And I know this seems the most intuitive, natural way to do it, but
Speaker:that's obviously not aligning with what you need out of this business.
Speaker:And so that's what I saw with almost every one of these conversations
Speaker:of burning down the business was.
Speaker:They didn't know that there were other choices and they felt like the only way
Speaker:To get to other choices was to start clear back, you know, practically at
Speaker:ground zero or sometimes at ground zero.
Speaker:And the problem that I've seen historically over, you know, literally
Speaker:decades is often when someone burns the business down, all they do is
Speaker:grow it back to the same level and functionally have the same problems.
Speaker:And so then they burn it down again, where if they really wanted to go
Speaker:more, not saying that's the right answer, because it's not always the
Speaker:right answer, but if they want more.
Speaker:We need to change things and it needs to be done differently, but
Speaker:they keep putting the same processes and systems and behaviors in place.
Speaker:And so, you know, it's kind of that whole definition of insanity.
Speaker:They keep doing the same thing, expecting to get different, different results.
Speaker:But the reality was.
Speaker:No, this needs to be discussed because what I am truly afraid of is that some
Speaker:of these people are saying, so I burned out my business and I'm starting again.
Speaker:It's like, yeah, and you're going right down the exact same path.
Speaker:I see that so much.
Speaker:And what you identified for me, when we started working together was I see things
Speaker:so differently than a lot of people.
Speaker:And because it's in my head, I don't see it as different.
Speaker:Right.
Speaker:perfectly normal to me that this, this is the thing.
Speaker:And as you've made me more aware, I've become more conscious of.
Speaker:I really think about a lot of the things that people are talking about
Speaker:on the internet and in the world of operations and in lots of different
Speaker:environments in a very different way, often contrary to what is, you know,
Speaker:the information that everyone says, Oh, you know, this is best practice.
Speaker:And it's like, I'm not actually convinced that's true.
Speaker:and so that was really the basis for us starting, the business you really
Speaker:want, because We know, because we've seen it with our own clients, that you
Speaker:really can build the business that you really, really want, but you probably
Speaker:don't have all the information and tools, because most of us only know
Speaker:the way that we've been doing it.
Speaker:That's the way we do it, right?
Speaker:and often we don't think there's alternatives, but, the example I use all
Speaker:the time is my toolbox is really big.
Speaker:I not only have, a hammer and a screwdriver and a wrench, but I
Speaker:have multiple hammers and multiple screwdrivers and multiple wrenches.
Speaker:And I understand how they all are designed to use.
Speaker:And I also know how they can be used, which may be different than their
Speaker:original purpose and when that's actually going to provide value.
Speaker:And that's what we're trying to do with this podcast is to start revealing new
Speaker:ways of thinking, alternative ideas, providing options that some people
Speaker:may have never even heard of before.
Speaker:And rarely does that mean that you have to change your product or your marketing,
Speaker:but it often has to change the way that you do the business, the way the
Speaker:business runs, the way the engine that's driving the business often has to change.
Speaker:And I often have ideas and statements that when I say them, people will say to me.
Speaker:No one has ever said that to me before.
Speaker:And so I want to say the things that no one's ever said to you before.
Speaker:Right.
Speaker:And, you know, it's funny, because as you're talking about the operations
Speaker:side, as a marketing professional, I love it because I know that there are
Speaker:a lot of things that marketing is great for solving, and then there's a lot of
Speaker:problems that marketing will make worse.
Speaker:And
Speaker:We marketing professionals just like to act.
Speaker:We like to act.
Speaker:Like, we can solve everything.
Speaker:Like, world peace, we got it.
Speaker:End of hunger, we got that too.
Speaker:Third world countries getting electricity and freedom?
Speaker:Yeah, we can do it.
Speaker:And we can't.
Speaker:Right?
Speaker:Because some problems are systemic and they're structures.
Speaker:And so I love the fact that I was able to see these examples
Speaker:and then unpack them with you.
Speaker:And I feel like these are great things to unpack for our listeners,
Speaker:because as you said, it's going to provide fresh perspective.
Speaker:It's gonna, you know, hopefully make people think about something
Speaker:they haven't thought about before because nobody's ever mentioned it.
Speaker:So back to setting the stage for the conversation.
Speaker:You know, I noticed some big shifts in online business about two years ago.
Speaker:And what I would, you know, post pandemic as everybody was coming out
Speaker:of the pandemic, cause All of business, all of the world really did experience
Speaker:a major shift with the pandemic.
Speaker:And that wasn't about anybody being good at business, bad at business.
Speaker:That was about the world coming to a standstill.
Speaker:So as people came out of the pandemic, we saw all sorts of weirdness going on.
Speaker:And I always talk about how, you know, I'm really old in internet
Speaker:years because I've been at this online thing since 2007 one of the things
Speaker:that I had noticed were some of those really, like, big name influencers.
Speaker:And I always say, you know, they weren't people I knew as in we were friends, but
Speaker:I watched them on YouTube, I followed them on Instagram, I gave them hearts.
Speaker:Like, I felt like I knew a lot about them, even though as somebody who
Speaker:does marketing for a living can tell you that I know that not everything
Speaker:on social media is the truth.
Speaker:But what I started to see were people.
Speaker:These professionals coming out and admitting that what they had been
Speaker:sharing on social media wasn't true, that things were hard, you know, that
Speaker:when they said they were having a tough day, that tough day actually meant that
Speaker:revenue was down 10 K for the week, that when they said they were having, you
Speaker:know, a hard time with staffing, it was because they had to 15 team members.
Speaker:And, I think it's important for us to both say, but for me to say on
Speaker:our behalf, that I have a lot of respect for the courage it takes to
Speaker:say these things out loud in public.
Speaker:To admit, I grew this big team, and I had to lay them all off because
Speaker:either I recognized that I didn't want to, To have a team that payroll
Speaker:got to be too much that, you know, business got to be too unstable.
Speaker:I was bad leader, whatever the reason is.
Speaker:I know for some people it was merely they were tight.
Speaker:They were content creators.
Speaker:They were just tired of feeding the content machine.
Speaker:I have a lot of respect for that.
Speaker:I also don't like positioning When, when one person does a thing, it's
Speaker:like, Hmm, that's interesting.
Speaker:I'm so sad that happened to them.
Speaker:When three people do a thing, suddenly it feels like a trend.
Speaker:And when three people do a thing, they talk about in the same way and they
Speaker:have the same solution, which is I had to burn my business to the ground
Speaker:and build it up, then that starts to sound like the only way out and that's
Speaker:the part that I think is, that made me go from seriously, Gwen, does the
Speaker:world really need another podcast to.
Speaker:Oh my gosh, Gwen.
Speaker:Yes.
Speaker:Not only do you need this podcast, but we need this podcast together because there's
Speaker:a lot that we can unpack with each other.
Speaker:Mm
Speaker:And that really is the key to the whole thing is, we each bring our
Speaker:perspective into the conversation.
Speaker:And you often are the one that helps me say.
Speaker:Oh, not everybody sees that?
Speaker:because you ask really great questions.
Speaker:And so then I Try to provide equally great answers.
Speaker:I'm not sure I always win on that, but, um, but that, that, that's the
Speaker:piece of, of being able to look at it from a very different perspective and
Speaker:say, yeah, that is an alternative.
Speaker:And it's not necessarily, it's not about right or wrong.
Speaker:Cause I, I really dislike the, well, that's the wrong way to do it.
Speaker:Because no, that's not necessarily true.
Speaker:That, that is a way to do it.
Speaker:Um, but there are possibly other ways and.
Speaker:Would any of these other ways have served you, them, whoever,
Speaker:better, is always my question.
Speaker:the first question I have for you is, so you, you say that
Speaker:burning it down is an approach.
Speaker:And I think you've said sometimes that On occasion, that
Speaker:really is what you should do.
Speaker:That makes the most sense.
Speaker:It's the cheapest, fastest solution.
Speaker:But in several cases, it's not.
Speaker:So I would like you to share with me and everybody who's watching or
Speaker:listening, what are the limitations or drawbacks of the burn it down approach
Speaker:when you encounter what I will call overwhelming business challenges?
Speaker:So a lot of times the problem with burning it down is you're not
Speaker:actually understanding what the root cause of the overwhelm was,
Speaker:which means you're likely to recreate that scenario in a similar, sometimes
Speaker:almost, identical, but sometimes a very subtle, but actually, Similar way.
Speaker:And so if you're not really understanding what caused it, how did you get there?
Speaker:What were those pieces?
Speaker:then the big challenge is all of a sudden you burn it down, you build it up.
Speaker:and there's a point it's like.
Speaker:Wait a second.
Speaker:This is feeling familiar in a not very happy way, right?
Speaker:and so then what's your solution?
Speaker:Well, the only solution you have is to burn it down and start over.
Speaker:And so we get into this loop of not ever actually getting to the new answer.
Speaker:But I think that happens because, most entrepreneurs are very visionary.
Speaker:They're very intentional about how they think about their marketing and
Speaker:their product, and they have lots of energy, and excitement toward that.
Speaker:But the operations, all of the engine running the business behind the
Speaker:scenes, is created as a reaction.
Speaker:As almost an afterthought, right?
Speaker:Oh, we need to have an accounting system.
Speaker:Okay, we're going to use this.
Speaker:Oh, we need to have a CRM.
Speaker:Oh, we're going to use this.
Speaker:and so things just get happening along the way.
Speaker:And when, they get to this point of overwhelm, they assume that all of
Speaker:these decisions that they made back here in the behind the scenes part
Speaker:of the business, the non customer facing side, which is what I consider
Speaker:operations, anything that's not.
Speaker:You know, customer facing, uh, they, they think, well, but this is my only option.
Speaker:This is what I have to do.
Speaker:And unless you've been around lots of different examples, there just
Speaker:doesn't seem like there's any other, uh, other choice, but someone like
Speaker:myself, who's seen lots of things can say, yeah, what if we did it this way?
Speaker:And often, That gets us to where we're getting into the root
Speaker:of what the actual problem is.
Speaker:And now we aren't having to completely start from scratch again.
Speaker:We're able to come up with an alternative way where we're going
Speaker:to make, a twist and, and, you know, the world is calling it a pivot, but
Speaker:it's not even necessarily a pivot.
Speaker:Sometimes it's a systems change.
Speaker:Sometimes it's a slightly different approach.
Speaker:It's not necessarily a pivot in the way, you know, that people have been,
Speaker:been using it, uh, particularly, you know, in the last couple of years.
Speaker:And it's been around for the last four or five years.
Speaker:But it's a way to start thinking differently and to see, what if there
Speaker:are some alternatives on how we do this?
Speaker:And as I've listened to some of these podcasts, there's many times
Speaker:where I can hear, it's like, Oh, first off, we never had to get there.
Speaker:You know, we're following some predetermined path.
Speaker:And then when they start talking about how they're undoing it and burning
Speaker:it down, it's like, yeah, we didn't actually have to do that either.
Speaker:Now, it's not that you don't have to make some major changes, usually you
Speaker:do, but it doesn't necessarily mean taking it clear down to the ground.
Speaker:Yeah, well, and what that reminds me of is because one creator, that I had listened
Speaker:to, one of the first that had come out.
Speaker:she had talked about how she was actually embarrassed.
Speaker:She took a step back because she had gotten embarrassed because she was
Speaker:very transparent with her community, with her audience, and she had laid
Speaker:off her staff like three times.
Speaker:So she'd laid off the staff, built it back up over say a year to 18 months, laid
Speaker:everybody off again, rinse and repeat.
Speaker:she talked about how, she was a bad leader.
Speaker:she was hiring all these people to scale out a business that she'd
Speaker:never stopped to think about whether she actually wanted to run that
Speaker:business that she was building toward.
Speaker:And in her specific case, she was also building it out in a way that
Speaker:she was just trusting people who said, well, this is how you have to do it.
Speaker:And so she couldn't even answer to herself why she was doing things
Speaker:the way that she was doing them.
Speaker:So when things got hard, There was nothing to convince herself
Speaker:to do anything differently.
Speaker:And it had caught my attention because I was having a private conversation with
Speaker:a business owner who had taken two years off and was coming back and, was talking
Speaker:to me about how they were rebuilding.
Speaker:And I said, well, you know, last I heard you had this really successful agency
Speaker:and what led you to shut down the agency?
Speaker:And she said, you know what?
Speaker:It was a successful agency until it wasn't.
Speaker:And the problem was, I was doing the agency and I was
Speaker:doing all the strategy, right?
Speaker:And then I had a couple of people who would just help with
Speaker:project management sort of stuff.
Speaker:And that worked fine, but I'd taken this course or signed onto a program, whatever
Speaker:it was, I don't remember it specifically.
Speaker:And she said, and they were telling me how I really needed to
Speaker:do was a group coaching program.
Speaker:but I didn't have time for that.
Speaker:So then they said, well, you just need to hire all these coaches.
Speaker:And she's like, and that's where I got in over my head because first of
Speaker:all, I liked working with my clients and I was no longer doing that.
Speaker:And second, I was having to sell to make payroll because I had to, before
Speaker:I could be excited about a cohort of eight or a cohort of 16, whatever I had,
Speaker:but now I had to have eight in order to break even for that coach's salary.
Speaker:And then I had to have 16 if I wanted to bring home any money.
Speaker:I made myself sick.
Speaker:I got an ulcer.
Speaker:I had to tap out and now I've realized I just want to be a solopreneur.
Speaker:in both of those cases, what I kept hearing is either I hire bad people, or
Speaker:I don't know how to hire good people, or I'm not cut out to lead people.
Speaker:And what you helped me to realize, and I want you to talk a little bit about this.
Speaker:and then I'm going to lead that up to my next question is that, well, that depends
Speaker:on whether you are actually reconsidering or at least reimagining who you're
Speaker:hiring, what roles you're hiring, right?
Speaker:There's a difference between I have to hire people and this
Speaker:is the exact position I need.
Speaker:This is what it fills.
Speaker:You know, can you finish that?
Speaker:Cause obviously my brain is a little foggy on memory here.
Speaker:Well, and the first thing that struck me, and then I'll get to, I'll actually answer
Speaker:the question that you asked at the end.
Speaker:But the first thing that struck me is What is the business you really want?
Speaker:Not the business that the world is telling you you're supposed to have.
Speaker:Not the business that your family wants you to have.
Speaker:Society wants you to have.
Speaker:The culture says you're supposed to have.
Speaker:You know, fill in the, all of the should, shoulds and who's.
Speaker:Um, but what actually defines real success for you?
Speaker:That's not going to look the same to everybody, but when you get really
Speaker:clear on that, that's when you can start designing the engine that's driving
Speaker:your business, which is how I think about, the backside of the business,
Speaker:the operation side of the business.
Speaker:You can design that to be fully aligned with the piece that you really want.
Speaker:And then that makes you answer all of these other questions differently.
Speaker:Because maybe what, even if you're outstanding at managing people,
Speaker:maybe you're at a point it's like, I don't want to manage people.
Speaker:And so I'm going to keep the business smaller so I don't have to manage a team.
Speaker:or I really want to grow a business in a way.
Speaker:And so in that case, I am going to need to manage people.
Speaker:Do I have all the right skills?
Speaker:What are the exact right roles that I need to hire to be able to create this business
Speaker:that I really want, not the business that people say that we have to have.
Speaker:as you were talking, it reminded me of, one of the classic things you
Speaker:hear people say all the time is, Oh, well, that's low level work.
Speaker:You shouldn't be doing that.
Speaker:You're laughing because you know what I'm going to say.
Speaker:Um, to some degree.
Speaker:That's true.
Speaker:But is it low level work that you really love?
Speaker:Mm hmm.
Speaker:Are you giving up all the things that you love in the business
Speaker:to create somebody else's definition of success?
Speaker:Well, that doesn't seem fairly successful to me, if you're
Speaker:actually not happy with anything that you're doing in the business.
Speaker:And so to me, that's where this becomes the bigger question.
Speaker:It's not about, you know, who you hire, do you hire, when you hire, but it's what
Speaker:really is going to define success for you.
Speaker:And based on that, then let's make choices that align with that.
Speaker:So you can feel successful and still really enjoy and be aligned with
Speaker:yourself and the business and not just doing it because people say,
Speaker:that's what success looks like,
Speaker:Right.
Speaker:And I think that's so important.
Speaker:It also takes a boatload of courage.
Speaker:I mean, it
Speaker:Oh yes,
Speaker:Because I'm thinking of a lot of people who reach this point.
Speaker:They're sitting in rooms that they paid a lot of money to be in.
Speaker:Whether it's, a 10, 000 coaching program, 25, 000 coaching program, to
Speaker:sit in those rooms and hear everybody else say, like, I'm gonna hit 10
Speaker:million this year, or I'm gonna expand my staff to 20, and to sit there and
Speaker:confidently say, that's not my dream.
Speaker:My goal this year is to maintain my expenses and increase my profitability
Speaker:by five percent, or my goal is actually to keep the revenue the same as last
Speaker:year, but to take an extra two weeks off.
Speaker:that's not easy to do in this bigger is better culture.
Speaker:Oh yeah, right.
Speaker:And the bigger is better culture is part of the problem,
Speaker:but also not understanding.
Speaker:What all the bigger that goes with the better or not better
Speaker:part of the culture, right?
Speaker:I mean, everyone's like, oh, bigger is better.
Speaker:It's like, yeah, bigger is bigger.
Speaker:And better is better.
Speaker:And those aren't necessarily the same things.
Speaker:and your definition of better and my definition of better may not be the same.
Speaker:We probably have similar definitions of bigger, but better is so subjective.
Speaker:Yeah.
Speaker:What really is better?
Speaker:And, and I am back to.
Speaker:You know, I'm kind of harping on it, but really it's the, it's the title of
Speaker:the podcast, what do you really want?
Speaker:And getting comfortable with knowing what you want and why that
Speaker:actually is successful for you.
Speaker:Keeping in mind that that doesn't have to be your answer forever.
Speaker:Right.
Speaker:doesn't even have to be your answer for, three or four years.
Speaker:That might only be the answer for this year.
Speaker:Next year can have a different answer.
Speaker:and, and so for me, this is really that key element of
Speaker:before we burn down the business,
Speaker:Mm hmm.
Speaker:were we actually having the success that we wanted?
Speaker:Mm
Speaker:Or was it the success that somebody else wanted for us?
Speaker:And therefore we've got no joy left in the business.
Speaker:So that's when you need access to someone who has more than one hammer.
Speaker:that's really what it is, and that's where I find most of my clients
Speaker:get the most value is when I share something, it's like, yeah, I would
Speaker:have never even thought of that.
Speaker:They just don't have the knowledge, experience, whatever, that
Speaker:that would even occur to them.
Speaker:As a possibility.
Speaker:And that's where outside conversations really provide value and why, quite
Speaker:honestly, we're doing the podcast.
Speaker:So you hear someone's like, wow, I didn't even know that was a possibility.
Speaker:That would have never occurred to me.
Speaker:Oh,
Speaker:okay.
Speaker:I, like, I think that's it.
Speaker:That's the mic drop right there.
Speaker:so,
Speaker:that really is what this is about.
Speaker:It's about, if I can summarize, if that's okay, this is about getting really clear
Speaker:on what you want, why you want it, and opening your eyes to the possibility.
Speaker:That that's possible without sacrificing your values, your sleep, your health,
Speaker:whatever those priorities are for you.
Speaker:Yeah, our purpose for the podcast is to serve business owners.
Speaker:And help them see that there are options that they may not even know exist
Speaker:because they're not typical.
Speaker:They're not common wisdom.
Speaker:They're not, quote unquote best practices.
Speaker:That one always makes me nervous.
Speaker:and part of the reason that they can't figure it out is because they
Speaker:just don't have the basis for, for
Speaker:figuring it out.
Speaker:Right.
Speaker:I mean,
Speaker:Mm hmm.
Speaker:This just came to me.
Speaker:It's like, how would you know to tie a shoe in a bow if you've never
Speaker:ever seen a shoe tied in a bow,
Speaker:Mm hmm.
Speaker:Exactly.
Speaker:So, I really where we landed here because I, I feel like we've
Speaker:laid a solid foundation of what listeners can expect moving forward.
Speaker:And you know, we've talked about those limitations and drawbacks
Speaker:of the burn it down approach.
Speaker:I think if you take nothing else from this episode, it's that even if you
Speaker:feel like you are underwater with your business, you are physically
Speaker:exhausted, you are burned out, burning it down is not the only answer.
Speaker:Now, it may be the best answer for you, and that's okay, we support you.
Speaker:But it's not the only answer.
Speaker:There are some other options out there.
Speaker:You just need to be aware that they exist, and that's part of what we'll be doing.
Speaker:Now, in future episodes, we're going to talk a little bit more about the different
Speaker:functions that make up operations, because I think that's important,
Speaker:You as a listener or viewer have an opportunity to speak
Speaker:into our future episodes.
Speaker:So if you have questions about your business and you're looking
Speaker:for a fresh perspective, I would love to get an email from you.
Speaker:And you can email me directly, like, it doesn't go through a customer
Speaker:service line or anything like that, we don't have a ticketing system,
Speaker:we're real low key around here.
Speaker:You can
Speaker:just email Tonya at everydayeffectiveness.
Speaker:com, that's T O N Y A.
Speaker:It'll be written correctly in the show notes, I
Speaker:hope.
Speaker:But, Tonya at everydayeffectiveness.
Speaker:com.
Speaker:I'll make sure you get an answer.
Speaker:Whatever your question is, I will hunt down an answer for you if it's within
Speaker:my power or Gwen's power, and we might even make it a focus of a future episode.
Speaker:I
