
A podcast for women entrepreneurs seeking alignment, sustainability and success.

Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.

What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
Be Sure to Check Out These Business Resources

Latest Podcast Episodes Of The Business You Really Want
Is There Such A Thing As A Bad Goal?
Is it possible that the goals you're setting for your business are actually holding you back? In this episode of The Business You Really Want, hosts Gwen Bortner and Tonya Kubo dive into the concept of good vs. bad goals. They challenge the notion of SMART goals...
Drowning in To-Do Lists? How to Break Free from Entrepreneurial Overwhelm
As an entrepreneur, do you ever feel like you're drowning in endless to-do lists? Does the sheer volume of tasks leave you paralyzed, unsure where to even begin? If so, you're not alone. In fact, this is a common struggle for many business owners, regardless...
Where To Begin When Everything Feels Urgent
Feeling overwhelmed by all the tasks on your to-do list? Struggling with which to tackle first when everything seems equally urgent? In this episode of The Business You Really Want, hosts Gwen Bortner and Tonya Kubo discuss the challenge many entrepreneurs face:...
True Accountability: The Secret Weapon for Sustainable Business Success
As a business owner, you've likely heard the term accountability thrown around countless times. Maybe you've even tried various accountability methods, hoping they'd be the key to business growth and success. But here's the truth: Most of what passes for...
True Accountability – The Secret To Sustainable Success
Do you know the difference between being reliable and being accountable? In this episode of "The Business You Really Want," hosts Gwen Bortner and Tonya Kubo break down the concept of true accountability and why it’s crucial for achieving sustainable success in...
Are You Solving the Right Problems in Your Business?
As a business owner, I've seen it time and time again: entrepreneurs tirelessly working to overcome challenges, only to find themselves stuck in a cycle of addressing symptoms rather than root causes. In my years of advising business owners and executive teams,...
Solving The Right Problems In The Right Order
Do you find yourself solving the wrong problems in your business? Or maybe solving the right problems, but in the wrong order? In this episode of "The Business You Really Want," hosts Gwen Bortner and Tonya Kubo discuss the importance of identifying and solving the...
The Hidden Systems Sabotaging Your Business Success
As an entrepreneur, you've likely heard the advice “You need better systems!” countless times. Maybe you've even invested in fancy project management software or hired consultants to create standard operating procedures. But what if I told you that you already have...
Systems – Harnessing The Power Of Consistent Behavior
Are you in control of your systems, or are your systems controlling you? In this episode of "The Business You Really Want," hosts Gwen Bortner and Tonya Kubo invite you into the world of systems and how the behaviors within your business shape the results you see....
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