A podcast for women entrepreneurs seeking alignment, sustainability and success.

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Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?

We get it.

Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.

Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.

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Gwen is the founder with almost 40 years of cross-industry experience in business operations. As her right hand, Tonya brings 20 years of experience in marketing and communications. Together, we share a holistic approach to entrepreneurial success that centers your values, your life, and your circumstances.

We believe context matters, both in life
and in business.

Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.

What Our Listeners Say

A sample of 5-star Apple reviews

New Business Owner Here

As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB

Great Listen

I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414

Exactly What I Need!

As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797

Such Great Insights

Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx

Be Sure to Check Out These Business Resources

The Small Biz Book Club with Gwen and Tonya

Operational Mistakes That Impact Growth with Crista Grasso

Quarterly Planning for Creatives with Mallory Whitfield

Latest Podcast Episodes Of The Business You Really Want

The Business You Really Want | Accounting

Accounting – Making Sense Of The Numbers That Matter

Feeling overwhelmed by financial reports? Wondering how to use numbers to truly drive your business forward? In this episode of "The Business You Really Want," hosts Gwen Bortner and Tonya Kubo break down the often dreaded world of accounting. They tackle the myths...

Gwen and Tonya are shown together sitting at Gwen's dining room table. Microphones in front of them, Gwen has her blonde hair pulled back in a ponytail and Tonya's chin-length curly slat-and-pepper hair is as tame as it'll ever be. Both women wear glasses, but Tonya's black-and-white frames are much cooler. Tonya has a white denim jacket open over a black T-shirt. Gwen wears a bright teal cardigan over a black tank top. Gwen has bold teal wooden jewelry. Tonya is allergic to jewelry and hopes the cool glasses distract you from her lack of accessories. In front of them is a graphic with the words "How to Delegate and Scale Your Business"

Mastering True Delegation: A Guide to Effective Leadership

Delegation is often seen as a simple task: Assign a job to someone else and move on. But as any experienced leader knows, true delegation is far more complex. In this episode of The Business You Really Want, co-host Tonya Kubo and I explore the deeper layers of...

Gwen and Tonya are shown together sitting at Gwen's dining room table. Microphones in front of them, Gwen has her blonde hair pulled back in a ponytail and Tonya's chin-length curly slat-and-pepper hair is as tame as it'll ever be. Both women wear glasses, but Tonya's black-and-white frames are much cooler. Tonya has a white denim jacket open over a black T-shirt. Gwen wears a bright teal cardigan over a black tank top. Gwen has bold teal wooden jewelry. Tonya is allergic to jewelry and hopes the cool glasses distract you from her lack of accessories. In front of them is a graphic with the words "Set goals that you actually want to achieve."

Are Your Business Goals Sabotaging Your Success?

Entrepreneurs are constantly bombarded with messages about dreaming big, setting ambitious targets, and striving for that coveted million-dollar business. But what if chasing these goals is actually leading you further away from the business — and life — you truly...

Gwen and Tonya are shown together sitting at Gwen's dining room table. Microphones in front of them, Gwen has her blonde hair pulled back in a ponytail and Tonya's chin-length curly slat-and-pepper hair is as tame as it'll ever be. Both women wear glasses, but Tonya's black-and-white frames are much cooler. Tonya has a white denim jacket open over a black T-shirt. Gwen wears a bright teal cardigan over a black tank top. Gwen has bold teal wooden jewelry. Tonya is allergic to jewelry and hopes the cool glasses distract you from her lack of accessories. In front of them is a graphic with the words "Structuring your business for success"

Is Your Business Engine Misfiring?

You've tried everything to grow your business: increasing sales, streamlining processes, even burning the midnight oil. But something still feels off. What if the real problem isn't where you think it is? In the latest episode of The Business You Really Want, Tonya...

The Business You Really Want is a podcast hosted by Tonya Kubo and Gwen Bortner. Gwen and Tonya are shown together sitting at Gwen's dining room table. Microphones in front of them, Gwen has her blonde hair pulled back in a ponytaial and Tonya's chin-length curly slat-and-pepper hair is as tame as it'll ever be. Both women wear glasses, but Tonya's black-and-white frames are much cooler. Tonya has a white denim jacket open over a black T-shirt. Gwen wears a bright teal cardigan over a black tank top. Gwen has bold teal wooden jewelry.

Is Burning Down Your Business Really the Only Way Out?

You've seen the headlines. Another successful entrepreneur confesses to burning out and starting over. They talk about laying off their entire team, shutting down their thriving business, and rising from the ashes like a phoenix. It's dramatic. It's inspiring. And...

Gwen and Tonya sit across from each other at a tall table. Gwen has blonde hair pulled back in a pony tail and wears classes with chunky teal jewelry. Tonya has short curly salt-and-pepper hair. Though she wears glasses, her face is turned away from the camera. They have computers and microphones in front of them.

Introducing: The Business You Really Want

Several months ago, Tonya Kubo — she runs marketing and operations around here — had me write the following on a Post-It and place it on my monitor: "I am a trendsetter...I see things before anyone else sees them." I wouldn't say this is universally true (have you...