A podcast for women entrepreneurs seeking alignment, sustainability and success.
Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.
What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
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Latest Podcast Episodes Of The Business You Really Want
Flexibility Isn’t Free: The Business Costs You Aren’t Seeing
Think your "go with the flow" approach is what makes your business special? Think again. In this episode, Gwen Bortner and Tonya Kubo reveal why "winging it" is costing you more than you realize - in time, money, and team morale. Every business runs exactly as it...
The Growth Trap: Why It’s Holding Your Business Back And How To Break Free
Most entrepreneurs believe that working harder and adding more resources is the path to success. But what if that approach is actually holding you back? In this episode, operations strategist Gwen Bortner and marketing expert Tonya Kubo unpack the critical...
531 Strategy For Goal Setting: Achieve Your Dreams, Bigger Than Imagined
Want to set and achieve ambitious business goals that align with your vision? In this episode, Gwen Bortner takes co-host Tonya Kubo through a live version of her proven 5-3-1 goal-setting strategy. Listen to how Gwen walks Tonya through breaking down her long-term...
From Solo To CEO: How To Thrive As A Leader By Valuing Self-Care (Part 4)
As a leader, it's easy to get caught up in the demands of your role and neglect your own well-being. But what if we told you that personal growth and self-care aren't just important for your personal life — they're essential for your success as a CEO? Join Gwen...
From Solo To CEO: The Art Of Delegation And Building A High-Performing Team (Part 3)
You can only do so much as the leader of your business. That is why one of the most powerful tools for scaling your business is delegation. In the third episode of the 'From Solo to CEO' series, Tonya Kubo and Gwen Bortner dive into the art of effective delegation...
From Solo To CEO: Essential Leadership Skills For A Thriving Business (Part 2)
Discover the essential leadership skills that every successful CEO must master in the second episode of our ‘From Solo to CEO’ series. Join Gwen Bortner and Tonya Kubo as they explore how to lead your team effectively, whether you're a small team or a large...
From Solo To CEO: Pivotal Shifts To Become The Leader Your Business Needs (Part 1)
Dive into a transformative journey from solopreneur to CEO! In this exciting special miniseries, Tonya Kubo and operations expert Gwen Bortner guide you in making the transition to becoming the leader your business needs. Discover how to break free from the...
Why Your Definition of Success Might Be Sabotaging Your Business (And How to Fix It)
I've seen countless entrepreneurs struggle with the same issue: feeling overwhelmed, short on time, and unsure if they're truly succeeding. But what if I told you that the problem isn't your work ethic or your abilities? What if the real culprit is how you're...
From Insight to Action – Real-Life Success Stories
In this special episode of The Business You Really Want, Gwen Bortner and Tonya Kubo reflect on listener feedback and dive into real-life success stories. With insights from reviews, they discuss the challenges female entrepreneurs face, the pressures of...