The Profit Paradox: When More Income Leads To Less Profit
Does more revenue always mean more profit? Not necessarily! The profit paradox explains how scaling a business can sometimes reduce profitability. Join Gwen Bortner and Tonya Kubo as they dissect this counterintuitive phenomenon, where hitting that coveted...
Role Clarity: The Unsung Hero Of Team Productivity And Conflict Resolution
Is the lack of role clarity turning your team into a tangled mess of confusion and conflict? In this episode, Gwen Bortner and Tonya Kubo explore why traditional approaches to defining roles often fall short and what you can do instead to create clarity that works....
The Growth Trap: Why It’s Holding Your Business Back And How To Break Free
Most entrepreneurs believe that working harder and adding more resources is the path to success. But what if that approach is actually holding you back? In this episode, operations strategist Gwen Bortner and marketing expert Tonya Kubo unpack the critical difference...
Resources – Making The Most Of Your People
Wondering how to get the most out of your team? In this episode of “The Business You Really Want,” hosts Gwen Bortner and Tonya Kubo explore the critical role that people play in your business. Whether you’re managing a small team or you’re a...
I'm Gwen Bortner, and I've spent 40 years turning chaotic businesses into well-oiled machines across 47 industries. Now, my team and I work with women entrepreneurs to build sustainable, fulfilling businesses aligned with their values.