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Stop Chasing Trends: Why Following Market Shifts Could Be Killing Your Business

Stop Chasing Trends: Why Following Market Shifts Could Be Killing Your Business

Just because the market is shifting doesn’t mean you should completely change your business model. In this anniversary episode, Gwen Bortner and Tonya Kubo revisit the show’s most downloaded episode in its first year, “Are High-Touch Services Making a Comeback?”...

Portrait of Everyday Effectiveness CEO Gwen Bortner in front of a bright green background.

I'm Gwen Bortner, and I've spent 40 years turning chaotic businesses into well-oiled machines across 47 industries. Now, my team and I work with women entrepreneurs to build sustainable, fulfilling businesses aligned with their values.

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Menu

Home
About
Speaking
Blog

Contact

support@everdayeffectiveness.com
Merced, California

Copyright © 2026
  • Follow
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