Whose Finish Line Are You Running Toward?
Chasing the wrong finish line can look like success on the outside and feel like emptiness on the inside. In this conversation, Tonya Kubo and Gwen Bortner unpack why so many leaders, especially women entrepreneurs, find themselves pursuing goals that were never truly...
Business Myths: Why Common Business Advice Might Be Sabotaging Your Success
Have you followed a piece of business advice so religiously, believing it would bring you big success, but brought you bigger problems instead? There are some business myths people still adhere to these days that could be sabotaging your strategies. Gwen Bortner and...
When Business “Losses” Are Actually Major Wins
What if closing a profitable business, laying off good employees, or deliberately capping your growth could be the smartest moves you ever make? In this episode, Tonya Kubo and Gwen Bortner challenge the conventional wisdom that bigger always equals better in...
Stop Chasing Trends: Why Following Market Shifts Could Be Killing Your Business
Just because the market is shifting doesn’t mean you should completely change your business model. In this anniversary episode, Gwen Bortner and Tonya Kubo revisit the show’s most downloaded episode in its first year, “Are High-Touch Services Making a Comeback?”...
I'm Gwen Bortner, and I've spent 40 years turning chaotic businesses into well-oiled machines across 47 industries. Now, my team and I work with women entrepreneurs to build sustainable, fulfilling businesses aligned with their values.