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You don’t have to be a “born leader” to take on the role.

You don’t have to be a “born leader” to take on the role.

Some people often like to say that someone is “a born leader.” That may be true to a point for some, but most leaders aren’t born into leadership – they become leaders. Even those with natural leadership tendencies have to hone their...

Portrait of Everyday Effectiveness CEO Gwen Bortner in front of a bright green background.

I'm Gwen Bortner, and I've spent 40 years turning chaotic businesses into well-oiled machines across 47 industries. Now, my team and I work with women entrepreneurs to build sustainable, fulfilling businesses aligned with their values.

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Menu

Home
About
Speaking
Blog

Contact

support@everdayeffectiveness.com
Merced, California

Copyright © 2025
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