Momentum is a familiar term in the world of physics, but is becoming more common in today’s vernacular.
The physics definition is the quantity of motion of a moving body, measured as a product of its mass and velocity. Although physics experts would probably disagree (they are scientific about these things after all), momentum is closely related to inertia and Newton’s First Law. When businesses reach a state of “stability” and thus a state of inertia, it can be hard to create forward momentum. The larger the “mass” of the business, the more difficult it becomes, but even small businesses are not immune.
Stalled, Stagnant, or Stuck
When you first get started with a business, there are all sorts of factors that contribute to its forward momentum. But as time marches on, various forms of resistance start acting upon your business and eventually you find itself in a state of being stalled, stagnant or stuck.
This condition is usually the result of one or more of the following scenarios:
- There is an obstacle or block in the “path” that you either can’t recognize or you can’t see a way to overcome.
- You’re applying energy, but it is not giving you the results you expected or desired.
- The actions that used to bring you success are now just creating a “maintenance” environment, not new opportunities.
This unfavorable inertia can be counter-acted with an infusion of momentum, but it won’t happen by magic. Serious focus is almost always required to facilitate change. However, if you continually apply the process, momentum will build, and that’s what we’re after here.
1. Identify the source of the problem
Unless you understand the root cause of what is holding you back, you won’t be able to begin to address it in an effective manner. Keep in mind that this type of evaluation often requires taking a step back and looking at your business from a broader perspective.
2. Look for alternative solutions
Trying to fix the problem the same way you have fixed it in the past will not result in a new outcome. If you have employees or contractors, leverage their insights as to new and alternative solutions. Also consider getting ideas from non-competitive business owners in similar businesses or industries.
3. Evaluate results, adjust, and iterate
Once you implement your new solution, don’t just go about your merry way. Set a time to evaluate the results so you can learn from the process. If it was successful, how might you apply that to other areas of your business? If not, what can you learn from the experience, how can you adjust your situation as a result, and what can you try next?
Get in the habit of constantly repeating the cycle and your business will never lose its momentum again.
Do you feel like you’re stuck at a point of inertia in your business, but you’re having trouble identifying the root cause? Is it too hard to see a way out of this situation and get back on the road with renewed momentum? Sign up for my e-mail list and I’ll send you monthly tips to help you build momentum in your business, as well as opportunities to work with me to solve your inertia problem 1-on-1.