Velocity Generator

The All-In-One Support Solution To Help You Build a Sustainable, Scalable Business That Lights You Up Instead of Weighing You Down

To ensure you’re fully supported as you achieve your boldest goals, Velocity Generator combines the power of a group mastermind + private coaching + weekly accountability + quarterly planning

We’ve got your back.

Business gets bumpy when you go it alone.

Whether you’re a solopreneur or CEO, there comes a time when you get stuck in your own head and start to question your reality. At the same time, you don’t want anyone to judge you for asking certain things. 

So, you go round and round wondering…

Is it Just
Me, or . . .

… is wanting to work 20 hours a week a pipe dream? Work-life balance is a buzz phrase, but is anyone achieving this in real life?

… does making more money not necessarily make me more money? Why isn’t my bank balance reflecting my increased revenue? What am I doing wrong?

… is it even possible to find a VA at this rate who can perform at this level? Are my expectations totally unrealistic?

… could it work if I take this one-to-one offer and make it a group offer? Or is that a terrible idea?!

… does it make sense that I pay myself this much and pay my top service provider that much? What do other people pay? Talking about money is so weird.

Am I unreasonable to think that I could make six (or seven) figures in my business and still pick my kids up from school? That’s crazy, right? Because every successful woman I know is absent in their home life. They have nannies and house managers so they can work 80 hours. Maybe I don’t have the right to expect that I can reach my business goals and still go to my kids’ games and recitals. Am I unrealistic for wanting to “have it all?”

The good news is you’re NOT unreasonable or unrealistic.
You’re just not meant to navigate this business journey on your own.

When a community of successful, supportive women has your back,
you can stop doing this:

Losing money because you fear being judged for your financial questions.

Wasting time spinning your wheels over the perfect decision.

Veering off track second-guessing yourself and chasing shiny objects.

Missing out on your life because you don’t have good examples of what’s possible.

Velocity Generator is designed to support you on every level.

VG Mastermind

Bring your questions, quandaries, and wild ideas to our safe, confidential, judgment-free space of high-achieving women from across industries. 

Private Advising

Meet 1:1 with Gwen monthly to troubleshoot the inner workings of your business, devise custom solutions to your pressing problems, and make plans to propel you toward your goals.

Weekly Accountability

Check in with Gwen and our team each week (via shared Google Doc) to keep you on track and get micro-coaching to tweak and refine your plans along the way.

Quarterly Planning

Gather with other business owners for a fun, effective two-day strategic planning session to celebrate your wins, review your losses, and chart your course of action for the coming quarter.

The VG Mastermind

A Private Mastermind For High-Achieving Businesswomen

You’re a successful, visionary business owner searching for the support, insight, and wisdom of other women on your level — a brilliant group of peers who tell it like it is.

Sure, you have a tight-knit crew of trusted business buddies, and they’re also your clients, referral partners, and social group. When you’re struggling or having a dry spell in your business, you’d rather keep it private — you don’t want to put your credibility in question or be brushed off because yours are “nice problems to have…” 

You don’t need everyone knowing your business. 

But, you know it’s not smart to go it alone. You value outside perspective to help you move through your problems, so your business continues to grow and thrive in every season. 

That’s what you’ll find in the VG Mastermind: a safe space where you can talk about real problems without jeopardizing your reputation or alienating your well-meaning know-it-all colleague when you don’t like their advice. 

The VG Mastermind is a great fit if you value contributing as much as you do receiving. It’s not for the business owner who wants to blend into the background. This is for social learners who appreciate crowd-sourcing insight. You know you do better in group environments than when left to your own devices, and you’re also discerning about the company you keep. 

We welcome women across industries because we know that some of the best insights come from people with an entirely different perspective. Our members are coaches, consultants, authors, academics, solopreneurs, and builders of delightfully tiny teams. Some seek higher revenues or profits, while others focus on amplified impact. Our people all have big brains, big hearts, and big ambitions.

Here’s How it Works

This is a solution-driven mastermind facilitated by Gwen. You’ll meet online monthly with smart, driven women who become your trusted advisors. We cap cohorts at eight people, so there’s ample time for everyone to get the support they need and create genuine connections. 

Privacy is paramount, so all conversations during the calls are strictly confidential. It’s safe to let your guard down and ask real questions. The calls are not recorded.

I was shocked when Gwen suggested I stop setting a financial goal for the year. But it was the best thing I could have done for my business. While I want to be profitable in my business, money has never been my biggest motivator. Gwen encouraged me to focus on the kind of clients I wanted to work with and the meaningful work I could do with them, rather than spending so much time and energy on the money. This shift brought me much more freedom. While we look at the numbers each quarter, it’s a secondary measure. Despite — or because of — this shift, last year was my best year ever for revenue and profit. And I’m doing exactly the kind of work I want to with exactly the clients I want.

Margaret Marcuson
Ministry Coach

I actually have time and energy to do stuff with my family now, and I haven’t done that in a pathetically long time. Gwen has given me my family back, in time to reconnect before the kids get too old to care! I cannot fully express how grateful I am for Everyday Effectiveness, and for everything Gwen has helped me do in the relatively short time we’ve been working together. It’s not just business. Gwen has really changed my life.

Lisa Clark
Stars Hollow Yarns

With Gwen’s guidance, I’ve finally gotten the accountability I need to be successful. This past year has been challenging, filled with hard work and tough moments, but I’ve turned my business around. While there’s still work to be done, I now have the confidence, motivation, and support of both Gwen and the entire Everyday Effectiveness team to keep moving forward. I’m excited and optimistic about the significant growth I expect for my business moving forward.

Debbie Floyd
Dances with Wool

Private Advising

After discussing and dissecting your issues in the mastermind, you’ll delve deeper in a private advising session. 

You’ll meet with Gwen monthly to receive targeted guidance on a specific problem you’re currently facing. These sessions help you overcome obstacles and make progress toward your goal.

Gwen leverages the insight, tools, and wisdom earned from over 40 years of experience consulting and coaching business owners across industries to keep you moving toward your unique vision of success.

Weekly Accountability

Change and growth don’t come from making plans and setting goals. It’s the aligned actions you take each day that get you to the finish line. That’s why we created the Weekly Course of Action: weekly accountability with micro-coaching to keep you moving along your charted course.

Each week, you’ll update your Weekly Course of Action — four simple reflection questions in a collaborative Google doc. Gwen and our team will leave comments to help you stay focused, calling attention to any adjustments needed to drive results. 

This real-time weekly data also helps Gwen diagnose problems you’re having inside your business that aren’t obvious to you. 

Quarterly Planning

The Quarterly Tune-Up is our flagship quarterly planning retreat. We gather all of our clients together for a fun, effective two-day live online event.

During this interactive workshop, our team will guide you through Gwen’s proven strategic planning process. You’ll review what worked and what didn’t in the previous quarter and use that insight to set the right goals and priorities for the next quarter.

We know quarterly plans are often made and then soon forgotten, but not our watch. The plans you make in the Quarterly Tune-Up are the foundation of your Weekly Course of Action, so you’ll have the accountability to follow through and see the results.

The Investment

Velocity Generator is an all-in-one support solution to help you build a sustainable, scalable business that you love.

INVESTMENT:
$750 per month

Velocity Generator includes:

      • Monthly Group Mastermind Call
      • Monthly Private Advising Session 
      • Weekly Accountability + Micro-Coaching
      • Quarterly Planning Interactive Workshop

How do we get started?

Click below and let us know a little more about your business and what makes it feel unsustainable right now. We’ll follow up to schedule a call to discuss what it could look like to work together.