Align Your Operations. Amplify Your Impact.

Build the business you really want, on your own terms.

You’ve built a successful business, but now you’re running on fumes. The constant overwhelm, the endless to-do lists, the feeling that you’re always behind…

You Can’t Keep Going Like This.

Hi, I’m Gwen Bortner.

I’m a business advisor and operations strategist with over 40 years of experience in 45+ industries. I help visionary women like you align their business operations to create sustainable success — without sacrificing what matters most.

You know something needs to change, but you’re not sure what or how.

It’s time to look under the hood of your business and check your alignment.

Together, we will:

Align your business with your unique values, goals AND circumstances

Identify and solve the real problems holding your business back

Streamline your operations for maximum efficiency and profitability

Build systems that scale with your vision

If something doesn’t work, I’ll be your co-pilot, suggesting adjustments to keep you moving forward without getting stuck in second-guessing or overwhelm.

Your Business, Your Way

No cookie-cutter frameworks. No one-size-fits-all strategies. Just custom solutions tailored to your unique business and goals.

What CLients Are Saying

★★★★★

Gwen taught me to see my numbers in a new light—not just focusing on revenue. The Everyday Effectiveness system of quarterly planning, with assessments and insights from past quarters, keeps me accountable and focused on improving a specific area of my business each quarter.

Debbie Floyd

★★★★★

Gwen’s micro-coaching helped me gently unpack my goals and get to the bottom of what I actually needed to do versus what I thought I was supposed to be doing. Instead of throwing my plan out altogether per usual, I reworked it into something that was far more aligned and achievable.

The G.E.A.R.S. of Your Business

At Everyday Effectiveness, we view entrepreneurship and business operations through a unique lens. Our G.E.A.R.S. framework aligns the key components of your business for sustainable success:

GOALS

Set energizing, clear objectives that align with your values and keep you focused.

Effectiveness

Optimize your time and resources, working smarter rather than harder.

Accounting

Understand and leverage your numbers to make informed, strategic decisions.

Resources

Intentionally manage your time, money, people, and energy for maximum results.

Systems

Create efficient, consistent processes that grow with you and your business.

One of the best things about being a business owner is that there’s no one to tell you what to do. One of the worst things about being a business owner is that there’s no one to tell you what to do! Gwen doesn’t tell me what to do, but the regular practice of accountability and knowing that some smart, trusted advisors are also going to take a peek and offer encouragement, nudges, and help…that’s pretty great.

ABIGAIL MCMURRAY
YEIOU Paper Objects

Gwen has a down-to-earth way about her that just lets you really be yourself and accept things as they are, not as you think they SHOULD be or would WANT them to be. 

DANA FONTENEAU, LMFT

The WholeHearted Musician and Dana Fonteneau Consulting

There is no resting on your laurels when you run a small business, and Gwen makes sure I show up and keeps me accountable. When things go poorly, I know I can get tangible ideas to fix it. When things go beautifully, Gwen is my biggest cheerleader.

KARLA OVERLAND
Cherrywood Fabrics

 

An iphone display playing an episode of The Business You Really Want podcast with Gwen Bortner and Tonya Kubo.

Check Out Our Podcast

The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo, offers practical strategies and insights on building a sustainable, aligned business.

The Small Biz Book Club

Do You Love Books?

The Small Biz Book Club meets monthly to discuss how to apply big ideas from popular business books to small business realities.

Let’s Build the Business You Really Want

Ready to explore how we can align your operations and amplify your impact?

Let’s start the conversation.