Align Your Operations. Amplify Your Impact.
Build the business you really want, on your own terms.
You’ve built a successful business, but now you’re running on fumes. The constant overwhelm, the endless to-do lists, the feeling that you’re always behind…
You Can’t Keep Going Like This.
Hi, I’m Gwen Bortner.
I’m a business advisor and operations strategist with over 40 years of experience in 45+ industries. I help visionary women like you align their business operations to create sustainable success — without sacrificing what matters most.
You know something needs to change, but you’re not sure what or how.
It’s time to look under the hood of your business and check your alignment.
Together, we will:
Align your business with your unique values, goals AND circumstances
Identify and solve the real problems holding your business back
Streamline your operations for maximum efficiency and profitability
Build systems that scale with your vision
If something doesn’t work, I’ll be your co-pilot, suggesting adjustments to keep you moving forward without getting stuck in second-guessing or overwhelm.
Your Business, Your Way
No cookie-cutter frameworks. No one-size-fits-all strategies. Just custom solutions tailored to your unique business and goals.
What CLients Are Saying
★★★★★
Gwen taught me to see my numbers in a new light—not just focusing on revenue. The Everyday Effectiveness system of quarterly planning, with assessments and insights from past quarters, keeps me accountable and focused on improving a specific area of my business each quarter.
Debbie Floyd
★★★★★
Gwen’s micro-coaching helped me gently unpack my goals and get to the bottom of what I actually needed to do versus what I thought I was supposed to be doing. Instead of throwing my plan out altogether per usual, I reworked it into something that was far more aligned and achievable.
Jaime Blair
The G.E.A.R.S. of Your Business
At Everyday Effectiveness, we view entrepreneurship and business operations through a unique lens. Our G.E.A.R.S. framework aligns the key components of your business for sustainable success:
GOALS
Set energizing, clear objectives that align with your values and keep you focused.
Effectiveness
Optimize your time and resources, working smarter rather than harder.
Accounting
Understand and leverage your numbers to make informed, strategic decisions.
Resources
Intentionally manage your time, money, people, and energy for maximum results.
Systems
Create efficient, consistent processes that grow with you and your business.
Check Out Our Podcast
The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo, offers practical strategies and insights on building a sustainable, aligned business.
The Small Biz Book Club
Do You Love Books?
Let’s Build the Business You Really Want
Ready to explore how we can align your operations and amplify your impact?
Let’s start the conversation.