Intentional Networking: Building a Thriving Business Ecosystem in 2025
Like fine wine, referral networks get better over time. After 40 years in business — working in almost every industry you can imagine — I haven’t found a better way to connect with ideal clients than by referral. You get better at understanding which problems...
The Hidden Engine of Business Success: Lessons from 40 Years in Operations
After four decades in business, I’ve seen workplace communications evolve dramatically. As the founder of Everyday Effectiveness, a business operations firm advising impact-driven business owners and executives, I’ve also witnessed firsthand the high...
Will You be at Houston’s International Quilt Market?
As a long-time business consultant in the craft industry, I’ve seen firsthand the passion and creativity that drive creative retailers and the businesses that cater to them. But I’ve also witnessed the struggles many face in turning their passion into a...
What I Really Think About Marketing
While you’re reading this, I’m likely in limbo. I’m checking out of a Denver hotel this morning and catching a flight to Phoenix. “Wait, Gwen…don’t you live in CALIFORNIA?!” Why, yes. Yes, I do. I left home on Friday for NSA Influence, and I won’t see Arlis...
Now Booking Workshops, Speaking Events
Once upon a time, I dreamed of traveling the world as a keynoter. Now I realize I prefer leading workshops. Keynotes are great, but workshops provide a much more interactive experience. By nature, workshops are smaller, action-oriented, and leave attendees with...
Root cause discovery — or how to solve business problems at their source
Right now, I’m having the absolute time of my life. I’m huddled up in Northern California’s Grand Reserve Inn with three of my clients for the inaugural Savvy Syndicate mastermind retreat. The extended time together allows for a much deeper look into each woman’s...
The Everyday Effectiveness Media Kit
Ready to wow your audience with game-changing insights on building a sustainable, values-driven business? You’re in the right place! Gwen Bortner, a seasoned operational strategist and business advisor, is here to transform your podcast, event, or training...
Do you love books? We do too!
Do you enjoy business books but struggle to apply the lessons they teach to your business or individual circumstances? It’s a common problem, one that every business owner I know struggles with from time to time. After discussing this fact with clients a few months...
Want to Boost Your Productivity? Start by Setting Realistic Goals
Setting realistic business goals is a surefire way to boost your productivity. And there’s no better time to focus on realistic and achievable goals than during the quarterly planning process. If you’re like most business owners, you’ll focus on quarterly planning...
Which Role Should You Hire First in Your Business?
“Get a VA to do it.” If you’re an overworked business owner, chances are you’ve heard those words more times than you can count. And you’ve probably taken that advice and hired more virtual assistants, or VAs, than you’d care to admit. Let me guess … you still feel...
I'm Gwen Bortner, and I've spent 40 years turning chaotic businesses into well-oiled machines across 47 industries. Now, my team and I work with women entrepreneurs to build sustainable, fulfilling businesses aligned with their values.