How long can you keep running your business at this pace before you run out of gas?
Let’s get your business aligned and running smoothly, so you can make a bigger impact without sacrificing your quality of life.

LET ME GUESS . . .
You’re doing “all the right things” and look like you’re at the top of your game on the outside.
But on the inside, you don’t know how long you can keep it up before you crash and burn — you’re near the end of your rope. Yes, your business is successful, but it’s coming at a personal cost.
The way your business runs now is just too much.
Too much time. Too much energy. Too much money.
There’s so much going on in your head, and your role as “Chief Everything Officer” is gumming up the gears. But, how can you delegate when so much is in your head, and nobody you hire can pull it out?
You’re committed to building a sustainable and scalable business, and you’re also what’s holding the business back.
You’re running out of gas.

This mess doesn’t stay at the office.
It ripples through your whole life.
When your business becomes all-consuming, it feels like you’re losing your grip on everything else.


Personally…
your relationships with your children, spouse, family, and friends are strained because you don’t have the time, attention, or energy to nurture them.
Physically…
you’re exhausted. Running on fumes is leading to stress, anxiety, and chronic health issues.
Financially…
you might be at risk by dipping into your savings or putting every dime back into the business, leaving little to nothing to pay yourself (not to mention others).
You’re secretly unhappy…
but resigned to the idea that is what it takes to succeed. You don’t dare complain, because you don’t want to seem ungrateful — many people would love to be where (they think) you are. But, there’s this gnawing feeling in your gut that this is NOT the way it’s supposed to be.
You think that if you were just better, then you could manage it all.
Which brings us to this internal dialogue . . .
“I need to be better. If I were better at leading my team, better at understanding business, better at sales, my business would be easier and more successful.
But, I don’t know how to get any better than I already am!
I’m doing everything that’s supposed to work: making more offers, investing in marketing, taking courses and classes (and completing them) — I’m even in therapy!
No matter what I do, it’s still not enough.
Maybe it’s me that’s not enough.”
What Clients Are Saying
★★★★★
Working with Gwen has given me the confidence and tools I needed to critically question every part of the business and make them better. I also feel like we’ve laid a lot of good groundwork to develop a stable foundation for the business which will be essential for the growth I’m envisioning for the next few years.

Hanna Lisa Haferkamp
★★★★★
While I want to be profitable in my business, money has never been my biggest motivator. Gwen encouraged me to focus on the kind of clients I wanted to work with and the meaningful work I could do with them, rather than spending so much time and energy on the money. This shift brought me much more freedom.

Margaret Marcuson
Ministry Coach

If you knew how to fix the problem, you would have already done it.
You’ve tried everything, and nothing has worked.
Here’s why.
You tried this →
Courses, Webinars, and Group Programs
You did everything they suggested and still didn’t get the promised results.
Why it didn’t work →
You and your business are one-of-a-kind. Most courses and group programs aren’t specific or flexible enough to solve your unique problem in your business.
You tried this →
Worked with Coaches (or So-Called Coaches)
You didn’t get the game-changing result you were sold. You changed your offers or business model based on the coach’s advice but ended up gutting your revenue instead of increasing it.
Why it didn’t work →
Many coaches have preconceived ideas about what a successful business looks like and a singular route to get there. Instead of creating a customized plan for you, they tell you to change your business to fit their system or program. Unless you’re perfectly aligned with their methods, this cookie-cutter approach does more harm than good.
You tried this →
Hired Service Providers
Service providers gave you solutions that complicated your business without improving it enough. For example, switching to Notion to improve efficiency, writing up SOPs, or outsourcing duties. They created MORE work.
Why it didn’t work →
Most service providers have a predefined solution that may not fit the detailed context around your business. You have to change your business to fit the consultant’s model — the consultant doesn’t change to fit your business.
You’re still not getting any closer to creating a sustainable business that thrives without running you into the ground.
It doesn’t have to be this way.
It’s 100% possible for you to have this:

Days off (really off). Feeling present for family time without work-related guilt. You finally understand what work–life balance looks like.


Taking that vacation you’ve always wanted, knowing your business won’t blow up or stall in your absence.

Finally getting the freedom and flexibility entrepreneurs are supposed to have.

All of your energy and excitement for your business returns. You wake up each day looking forward to what you’re doing, knowing what’s important and what’s not.
If you want a different business and life, it’s time to try looking at things through a different lens.


Here’s what you haven’t tried yet.
Hi, I’m Gwen. I’m an Operational Strategist and Business Advisor with 40+ years experience. I’ve seen firsthand that no two businesses or their problems are the same, which is why prefab, cookie-cutter solutions fail.
You’re struggling right now because you’re too deep inside your business to have an objective perspective and identify the flaws in your system, and you’re probably spread too thin to make any changes.
That’s where I can support you. You don’t have to figure this out on your own.
Problem-solving is my zone of genius. Together, we’ll look under the hood of your business — the way it runs — to find the points of friction that are making things unsustainable.
We’ll identify solutions and strategies unique to your circumstances and align your operations to create sustainability, ensuring your business supports your true, unique definition of success.

Operations: Alignment reduces friction.
The engine that drives your business is its operations — simply put, it’s the way you do things behind the scenes. Your business has operations whether you’re intentional about them or not. (When you ignore them is when things get really chaotic.)
You can think of the individual operations as gears. When the gears are in alignment, it reduces friction and your engine runs smoothly. You’ve got the right systems in place, and everything just works! You have a profitable business that isn’t consuming your entire life.
On the flip side, when your operations are haphazard or neglected, that friction shows up as you feeling overwhelmed, on the verge of burnout, and resentful of your business. You’re working nonstop and barely holding things together.
The best way to achieve sustainable success is to align the gears in your engine — your operations — to each other and to your individual values, goals, and desires.
The G.E.A.R.S. of Your Business
What aligning your operations looks like in real life.
GOALS
The focus and direction of your business
Goals are your roadmap. When you keep your eye on them, you stay on your desired path and avoid distractions. When you don’t, you tend to meander, making progress slower as you chase shiny objects and get sidetracked by new ideas and opportunities.
You might blame these distractions on your creative tendencies, finding the routine of pursuing the same goals and implementing plans boring compared to the excitement of starting something new.
I’ll help you set goals that are energizing, clear, and aligned with your values, so you stay the course and achieve your results with minimal distraction.
Effectiveness
The ability to do things efficiently and consistently
When there’s so much to do, and you shoulder most or all of the responsibility, you do whatever it takes to just get the work done. You fall into the habit of thinking, “Schedules, routines, and productivity hacks don’t work for me. I’ve tried everything. This is just the way I am.”
I’ll help you find ways to manage your time and your team that work with your tendencies instead of fighting them. When you work effectively, things run smoothly, communication is clear, operations feel more sustainable, and you’re usually more profitable because time, effort, and resources aren’t wasted.
Accounting
Understanding the numbers and why they matter
When looking for the reason for poor profits or slim margins, you often point to low sales or ineffective marketing. But, spending money on things that don’t provide appropriate ROI or making assumptions that aren’t supported by data could be the root cause of the problem.
I’ll show you how to understand your numbers, so you feel empowered instead of intimidated. When financial management runs smoothly, you can read and utilize your financial reports to make informed decisions, maintain cash flow, and cover expenses without relying on long-term loans or credit cards.
Resources
Pieces of the business that are often limited in some manner
When resources start to run low, you might fault your leadership skills, level of tech-savviness, or just being overwhelmed.
I’ll help you get your resource management in order and put a clear succession plan in place for people, technology, and equipment. We’ll set things up so nobody on the team feels overwhelmed or overextended, and there’s just enough of everything to go around.
Systems
How things get done
You could be the bottleneck if you’re overloaded — everything is in your head, and you don’t have time to write it down or even think about what to write down. It’s impossible to document things when you’re behind and there are too many moving parts.
I’ll help you set up your systems to run like a well-oiled machine. You can perform tasks efficiently and timely, hire and train staff seamlessly, onboard clients smoothly, and operate without the constant need to remember procedural details.
All these operations are already going on behind the scenes of your business. How they’re set up (or not) directly affects your results and how you feel in your business in the day-to-day.
Let’s work together to align your gears to reduce friction, so you can have a successful, sustainable business on your terms.

When you align the gears that run your business,
here’s the reality you can experience.
Now
Trudging through work and life feeling overwhelmed and resentful
Aligned
Being lit up about each day and having the time and money to live a fun, meaningful life
Now
Feeling behind no matter how hard you work
Aligned
Working at a satisfying pace while the business thrives
Now
Trapped and stuck at a particular level of success
Aligned
Seeing financial possibilities without having to risk everything to get there
Now
Limited by your own capacity
Aligned
Growing in a way that feels organic and sustainable
What CLients Are Saying
★★★★★
Gwen has a down-to-earth way about her that just lets you really be yourself and accept things as they are, not as you think they SHOULD be or would WANT them to be. This kind of presence opens the door to permission and acceptance to just get to work. Her practical wisdom helped me at a time where work-life balance didn’t exist and I was drowning in my own overwhelm.
Dana Fonteneau
The WholeHearted Musician and Dana Fonteneau Consulting
★★★★★
It’s one thing to have a fabulous idea and strike out on an entrepreneurial adventure. It’s quite another to tackle the day-to-day and year-to-year challenges of operating a business yourself. That’s where Gwen comes in.
Nathania Apple
Cherrywood Fabrics
Work with Gwen
Gwen offers different levels of support to get your business aligned and running smoothly.
Private Consulting
The fastest way to align your business and bring your big visions to life.
Private consulting is a high-touch, fully personalized experience. With direct access to my expertise and strategic guidance, we’ll go into deep problem-solving and craft custom solutions tailored to your unique business needs and goals.
Velocity Generator
The all-in-one support solution to help you build a sustainable, scalable business that lights you up instead of weighing you down.
Velocity Generator combines the power of a group mastermind, private coaching, weekly accountability, and quarterly planning to ensure you’re fully supported as you achieve your boldest goals. We’ve got your back.
Weekly Course of Action
Accelerate your consistency and productivity with true accountability.
Weekly Course Of Action is a hands-on accountability program that keeps you on track working smarter, not harder to achieve the business and lifestyle you really want. We’ll get you there faster, together.