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When Your Customer Isn’t the Consumer

When Your Customer Isn’t the Consumer

For speakers, trainers, and sometimes consultants, the person who actually buys our service (the customer) is not the one who receives our service (the consumer). Photo Credit: Tax Credits via Compfight cc This can create an interesting marketing and sales conundrum....
The James Bond School of Presenting

The James Bond School of Presenting

Bond…. James Bond. It is an iconic statement famous throughout the English speaking world and probably much of the rest of the planet. But what can James Bond teach us about presenting? Image via GeekDad Well, quite a lot actually. To date there are 6 actors who...
3 Lessons Speakers Can Learn from Theater

3 Lessons Speakers Can Learn from Theater

Image via Flickr by Bahman Farzad Let me start by saying that I have never been in a play or been part of a theater production; however, I have a lot of theater friends and have attended theater performances from local community theater to Broadway productions. So...
The Secret of Excellence

The Secret of Excellence

The secret to excellence is simple: you have to be willing to try, miss the mark, analyze what went astray, make adjustments and then try again.  In short, you have to be willing to practice! Image via Flickr by dgj103 And there it is, as simple as that. But it is...