Amplify Your Impact.

Build the business you really want, on your own terms.

You’ve built a successful business, but now you’re running on fumes. The honest truth? You can’t keep going like this. The strategies that got you here won’t get you to the business you want.

You need a partner with eye for clarity and context if you want to reach sustainable success.

Hi, I’m Gwen Bortner.

I’m a business advisor and accountability specialist with over 40 years of experience in 47+ industries. I help visionary women like you create sustainable success through intentional business design — without sacrificing what matters most.

Together, we will:

Align your business with your unique values, goals AND circumstances

Identify and solve the real problems holding your business back

Streamline your operations for maximum efficiency and profitability

Build systems that scale with your vision

If something doesn’t work, we’ll tweak it to keep you moving forward without getting stuck in second-guessing or overwhelm.

No cookie-cutter frameworks. No one-size-fits-all strategies. You’re way beyond either of those things. Instead, we’ll create custom solutions tailored to your unique life, business, and goals so you can have the business you started out dreaming of – successful, sustainable, stable, and supportive.

What CLients Are Saying

★★★★★

Gwen taught me to see my numbers in a new light—not just focusing on revenue. The Everyday Effectiveness system of quarterly planning, with assessments and insights from past quarters, keeps me accountable and focused on improving a specific area of my business each quarter.

Debbie Floyd

★★★★★

Gwen’s micro-coaching helped me gently unpack my goals and get to the bottom of what I actually needed to do versus what I thought I was supposed to be doing. Instead of throwing my plan out altogether per usual, I reworked it into something that was far more aligned and achievable.

One of the best things about being a business owner is that there’s no one to tell you what to do. One of the worst things about being a business owner is that there’s no one to tell you what to do! Gwen doesn’t tell me what to do, but the regular practice of accountability and knowing that some smart, trusted advisors are also going to take a peek and offer encouragement, nudges, and help…that’s pretty great.

ABIGAIL MCMURRAY
YEIOU Paper Objects

Gwen has a down-to-earth way about her that just lets you really be yourself and accept things as they are, not as you think they SHOULD be or would WANT them to be. 

DANA FONTENEAU, LMFT

The WholeHearted Musician and Dana Fonteneau Consulting

There is no resting on your laurels when you run a small business, and Gwen makes sure I show up and keeps me accountable. When things go poorly, I know I can get tangible ideas to fix it. When things go beautifully, Gwen is my biggest cheerleader.

KARLA OVERLAND
Cherrywood Fabrics