Gwen Bortner, Author at Everyday Effectiveness

Whose Finish Line Are You Running Toward?

Chasing the wrong finish line can look like success on the outside and feel like emptiness on the inside. In this conversation, Tonya Kubo and Gwen Bortner unpack why so many leaders, especially women entrepreneurs, find themselves pursuing goals that were never truly...

The Danger Of Half-Decisions: Why Hesitation Costs More Than Mistakes

Half-decisions might seem harmless, but they’re some of the biggest drains on a business. Gwen Bortner and Tonya Kubo unpack how lingering in “maybe” costs more in time, energy, and opportunity than making the wrong choice ever could. Through personal stories and...

Why Success Without Satisfaction Feels Like Failure

Achieving success should feel fulfilling and bring you tremendous joy. But there can be certain times when succeeding does not feel like winning. Sometimes, it makes you feel empty. Gwen Bortner and Tonya Kubo discuss how to address the feeling of non-satisfaction...

Business Myths: Why Common Business Advice Might Be Sabotaging Your Success

Have you followed a piece of business advice so religiously, believing it would bring you big success, but brought you bigger problems instead? There are some business myths people still adhere to these days that could be sabotaging your strategies. Gwen Bortner and...

When The Business You Built Isn’t The Business You Want

Business misalignment often creeps in quietly—one success at a time—until you realize the business you’ve built no longer fits the life you want. In this candid conversation, Gwen Bortner and Tonya Kubo talk about recognizing when your work feels out of sync, why...