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Intentional Networking: Building a Thriving Business Ecosystem in 2025

Intentional Networking: Building a Thriving Business Ecosystem in 2025

Like fine wine, referral networks get better over time. After 40 years in business — working in almost every industry you can imagine — I haven’t found a better way to connect with ideal clients than by referral. You get better at understanding which problems...
Flexibility Isn’t Free: The Business Costs You Aren’t Seeing

Flexibility Isn’t Free: The Business Costs You Aren’t Seeing

Think your “go with the flow” approach is what makes your business special? Think again. In this episode, Gwen Bortner and Tonya Kubo reveal why “winging it” is costing you more than you realize – in time, money, and team morale. Every...
The Growth Trap: Why It’s Holding Your Business Back And How To Break Free

The Growth Trap: Why It’s Holding Your Business Back And How To Break Free

Most entrepreneurs believe that working harder and adding more resources is the path to success. But what if that approach is actually holding you back? In this episode, operations strategist Gwen Bortner and marketing expert Tonya Kubo unpack the critical difference...
531 Strategy For Goal Setting: Achieve Your Dreams, Bigger Than Imagined

531 Strategy For Goal Setting: Achieve Your Dreams, Bigger Than Imagined

Want to set and achieve ambitious business goals that align with your vision? In this episode, Gwen Bortner takes co-host Tonya Kubo through a live version of her proven 5-3-1 goal-setting strategy. Listen to how Gwen walks Tonya through breaking down her long-term...
From Solo To CEO: How To Thrive As A Leader By Valuing Self-Care (Part 4)

From Solo To CEO: How To Thrive As A Leader By Valuing Self-Care (Part 4)

As a leader, it’s easy to get caught up in the demands of your role and neglect your own well-being. But what if we told you that personal growth and self-care aren’t just important for your personal life — they’re essential for your success as a...
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Portrait of Everyday Effectiveness CEO Gwen Bortner in front of a bright green background.

I'm Gwen Bortner, and I've spent 40 years turning chaotic businesses into well-oiled machines across 47 industries. Now, my team and I work with women entrepreneurs to build sustainable, fulfilling businesses aligned with their values.

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Home
About
Speaking
Blog

Contact

support@everdayeffectiveness.com
Merced, California

Copyright © 2026
  • Follow
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