The Revenue Vanity Metric That’s Destroying Businesses
Are you chasing impressive revenue numbers while your actual take-home pay suffers? In this eye-opening episode, Tonya Kubo and Gwen Bortner expose the dangerous obsession with six and seven-figure revenue goals that’s leading business owners to make terrible...
The Invisible Work That Drives Success
Feeling too busy to think strategically? You’re not alone. In this episode, Tonya Kubo and Gwen Bortner tackle one of the biggest challenges facing modern business owners: finding time for strategic thinking when everything feels urgent. Discover why strategic...
Stop Chasing Trends: Why Following Market Shifts Could Be Killing Your Business
Just because the market is shifting doesn’t mean you should completely change your business model. In this anniversary episode, Gwen Bortner and Tonya Kubo revisit the show’s most downloaded episode in its first year, “Are High-Touch Services Making a Comeback?”...
When Doing Everything Becomes Your Biggest Business Problem
The hardest part about growing your business isn’t hiring people or finding customers. It’s letting go of being the person who does everything. In this anniversary episode, Gwen Bortner and Tonya Kubo revisit their second-most-downloaded episode: From Solo...
Self-Accountability Is A Lie: The Real Reason You’re Not Taking Action
You know exactly what you should be doing in your business, but somehow you’re just not doing it. Sound familiar? You’re not alone, and it’s not a character flaw. In this anniversary episode, Tonya Kubo and co-host Gwen Bortner are revisiting the...
I'm Gwen Bortner, and I've spent 40 years turning chaotic businesses into well-oiled machines across 47 industries. Now, my team and I work with women entrepreneurs to build sustainable, fulfilling businesses aligned with their values.