Velocity Generator

accelerate your business with true accountability.

Let's Get to Work

Aligned goals + consistent action + regular review = momentum

Simple in theory. Hard in practice.

Velocity Generator gives you the structure and support to make that equation actually work — without relying on willpower, shame, or constant self-motivation.

what velocity generator is…

Velocity Generator is a weekly accountability system built around the Weekly Review & Action Plan (WRAP) — the same tool used by all of our private clients.

It’s designed for business owners who want:

Consistency without overwhelm

Perspective without group pressure

Support without hand-holding

we offer two separate cohorts…

Retailers & product-based businesses
Service-based businesses

So the guidance you receive is relevant to how your business actually works.

Here’s How it Works

Each week:

  • You plan your priorities using WRAP
  • You review what happened, what worked, and what didn’t
  • You get thoughtful, judgment-free feedback from Gwen and the team

Instead of task policing, you get pattern recognition, course correction, and momentum.

Twice each month: You have access to a live Q&A call (attendance is totally optional)

Bring a question — or listen and learn from others

I was shocked when Gwen suggested I stop setting a financial goal for the year. But it was the best thing I could have done for my business. While I want to be profitable in my business, money has never been my biggest motivator. Gwen encouraged me to focus on the kind of clients I wanted to work with and the meaningful work I could do with them, rather than spending so much time and energy on the money. This shift brought me much more freedom. While we look at the numbers each quarter, it’s a secondary measure. Despite — or because of — this shift, last year was my best year ever for revenue and profit. And I’m doing exactly the kind of work I want to with exactly the clients I want.

Margaret Marcuson
Ministry Coach

I actually have time and energy to do stuff with my family now, and I haven’t done that in a pathetically long time. Gwen has given me my family back, in time to reconnect before the kids get too old to care! I cannot fully express how grateful I am for Everyday Effectiveness, and for everything Gwen has helped me do in the relatively short time we’ve been working together. It’s not just business. Gwen has really changed my life.

Lisa Clark
Stars Hollow Yarns

With Gwen’s guidance, I’ve finally gotten the accountability I need to be successful. This past year has been challenging, filled with hard work and tough moments, but I’ve turned my business around. While there’s still work to be done, I now have the confidence, motivation, and support of both Gwen and the entire Everyday Effectiveness team to keep moving forward. I’m excited and optimistic about the significant growth I expect for my business moving forward.

Debbie Floyd
Dances with Wool

You'll Stop...

Waking up overwhelmed by an endless to-do list

Spinning in ideas without follow-through

Working constantly but feeling behind

Carrying your business in your head 24/7

You'll Gain...

Clear priorities

Consistent progress

Objective perspective

Accountability that actually helps

The Investment

Velocity Generator is an all-in-one support solution to help you build a sustainable, scalable business that you love.

INVESTMENT:
$497 first month,
then $397 each month
you continue

Velocity Generator includes:

      • Weekly Review & Action Plan (WRAP)

      • Weekly accountability check-ins

      • Written feedback & micro-coaching

      • 2 live Q&A calls per month

      • Access to quarterly planning retreats

Let’s Get Started

Every client who fully engages with this process sees meaningful, measurable change. What’s ready to change for you?

Join Today