Gwen Bortner, Author at Everyday Effectiveness

Are Your Goals Actually Holding You Back?

Over the past 40 years in business, I’ve seen countless entrepreneurs set ambitious goals, only to find themselves frustrated, burned out, and no closer to the success they envisioned. The problem isn’t a lack of drive or capability — it’s often that...

Is There Such A Thing As A Bad Goal?

Is it possible that the goals you’re setting for your business are actually holding you back? In this episode of The Business You Really Want, hosts Gwen Bortner and Tonya Kubo dive into the concept of good vs. bad goals. They challenge the notion of SMART goals...

Drowning in To-Do Lists? How to Break Free from Entrepreneurial Overwhelm

As an entrepreneur, do you ever feel like you’re drowning in endless to-do lists? Does the sheer volume of tasks leave you paralyzed, unsure where to even begin? If so, you’re not alone. In fact, this is a common struggle for many business owners,...

Where To Begin When Everything Feels Urgent

Feeling overwhelmed by all the tasks on your to-do list? Struggling with which to tackle first when everything seems equally urgent? In this episode of The Business You Really Want, hosts Gwen Bortner and Tonya Kubo discuss the challenge many entrepreneurs face:...

True Accountability: The Secret Weapon for Sustainable Business Success

As a business owner, you’ve likely heard the term accountability thrown around countless times. Maybe you’ve even tried various accountability methods, hoping they’d be the key to business growth and success. But here’s the truth: Most of...