You don’t have to do what everyone else is doing

You don’t have to do what everyone else is doing

Marketing has always been one of my weaker areas when it comes to running a business; it has just never come easily to me to figure out how to sell what I make to the right people. Recently I came to the realization that maybe that’s because I was trying to make...
Brandscaping in Action

Brandscaping in Action

One of the things I love most about reading business books is that I don’t always have to invent brand-new ideas for my business; instead, I can find great ideas in the pages of these books. Starting in April, I’ll be leading a book study of Brandscaping...
How I landed an amazing job (without even knowing I wanted it)

How I landed an amazing job (without even knowing I wanted it)

Last summer, a professional colleague of mine approached me and asked me to consider serving as the interim Executive Director for The National Needlearts Association (TNNA – the trade organization for needle arts professionals).  Now that I’ve...