Brandscaping
A Simple Way Forward in 2017
As I began 2017 I reconsidered all of my “start of the new year behaviors” and decided that “simpler is betterer.” (I know it isn’t a word, but it catches your attention)! Resolutions are OUT, Goals too COMPLICATED New Year’s...
All Women are Leaders
Lately I’ve been working hard to figure out my next path, and to map out the details of my next adventure. And for me, at least, that path has led me to a belief that I have long held, and how that belief can be a benefit to other women. Here it is, my...Courage to Make the Tough Decisions
Leadership can be a lonely job – oftentimes you’re standing alone, trying to navigate rough waters. Tough decisions sometimes have to be made, and you don’t always get to be the “good guy.” But if you’ve done your job and truly...
I'm Gwen Bortner, and I've spent 40 years turning chaotic businesses into well-oiled machines across 47 industries. Now, my team and I work with women entrepreneurs to build sustainable, fulfilling businesses aligned with their values.