Where’s the Market
If you are anywhere near my age, you remember the old Wendy’s commercials with the little old lady asking, “Where’s the beef?” It is an iconic commercial of the 1980’s. For the last few weeks, the question I have been asking as I...
Back to Fundamentals
Back in the late 1990’s when blogs were first starting to reach the public consciousness, they really were just web logs (thus the term blog). For most folks, they were a form of online journal that in some cases were shared with the public. Back in July on my...
5 Lessons Learned From an Amusement Park
Like most people my age, I didn’t discover the joys of amusement parks until I had entered my teenage years. Through the peer pressure of my cousins I went on my first loopy roller coaster and I was hooked. Now decades later, my husband and I often enjoy a day...
The Power of Networking In Real-Life
With the boom in social media, so much time and conversation is spent on how to build your virtual network. But is that enough? Has our love of the internet caused us to lose sight of the importance of our “in real life” connections? How many views? How...
I'm Gwen Bortner, and I've spent 40 years turning chaotic businesses into well-oiled machines across 47 industries. Now, my team and I work with women entrepreneurs to build sustainable, fulfilling businesses aligned with their values.