When Your Customer Isn’t the Consumer

When Your Customer Isn’t the Consumer

For speakers, trainers, and sometimes consultants, the person who actually buys our service (the customer) is not the one who receives our service (the consumer). Photo Credit: Tax Credits via Compfight cc This can create an interesting marketing and sales conundrum....
5 Marketing Techniques for People Who Can’t Market

5 Marketing Techniques for People Who Can’t Market

Marketing…you either love it or hate it. You are either good at it with natural instincts or you struggle with it, trying to learn as much as you can. Marketing is essential for solo-preneurs, no matter how well you do with it. Photo Credit: ZedZap via...