A podcast for women entrepreneurs seeking alignment, sustainability and success.
Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.
What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
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Latest Podcast Episodes Of The Business You Really Want
The Hidden Cost Of Energy Vampires In Your Business
The most dangerous employee or team member isn't the one who steals your money — it's the one who steals your energy while appearing to work hard. In this episode, we explore energy theft: how good people with good intentions can slowly drain the life out of your...
Death By A Thousand Paper Cuts: When Good People Drain Your Business
What if the biggest business threat isn't your competition or economic downturns? What if it's happening right under your nose, performed by people you trust in amounts so small you barely notice? We're talking about the three types of theft that good employees,...
When Business “Losses” Are Actually Major Wins
What if closing a profitable business, laying off good employees, or deliberately capping your growth could be the smartest moves you ever make? In this episode, Tonya Kubo and Gwen Bortner challenge the conventional wisdom that bigger always equals better in...
From Pushover To Professional: Setting Boundaries That Stick
If you're apologizing for your business boundaries, you're essentially telling people they're optional. Tonya Kubo and operations expert Gwen Bortner explore why your boundaries aren't suggestions, how to communicate them without guilt, and what happens when you...
The Revenue Vanity Metric That’s Destroying Businesses
Are you chasing impressive revenue numbers while your actual take-home pay suffers? In this eye-opening episode, Tonya Kubo and Gwen Bortner expose the dangerous obsession with six and seven-figure revenue goals that's leading business owners to make terrible...
The Invisible Work That Drives Success
Feeling too busy to think strategically? You're not alone. In this episode, Tonya Kubo and Gwen Bortner tackle one of the biggest challenges facing modern business owners: finding time for strategic thinking when everything feels urgent. Discover why strategic...
Stop Chasing Trends: Why Following Market Shifts Could Be Killing Your Business
Just because the market is shifting doesn't mean you should completely change your business model. In this anniversary episode, Gwen Bortner and Tonya Kubo revisit the show’s most downloaded episode in its first year, “Are High-Touch Services Making a Comeback?”...
When Doing Everything Becomes Your Biggest Business Problem
The hardest part about growing your business isn't hiring people or finding customers. It's letting go of being the person who does everything. In this anniversary episode, Gwen Bortner and Tonya Kubo revisit their second-most-downloaded episode: From Solo to CEO...
Self-Accountability Is A Lie: The Real Reason You’re Not Taking Action
You know exactly what you should be doing in your business, but somehow you're just not doing it. Sound familiar? You're not alone, and it's not a character flaw. In this anniversary episode, Tonya Kubo and co-host Gwen Bortner are revisiting the third...