Is your content worthy of its readers?

Is your content worthy of its readers?

Have you ever read an article or listened to a presentation and thought – Well, that’s 20 minutes of my life I’ll never get back! Is your audience thinking the same thing about the content you create? If you’ve ever written an important paper...
Fix the Problem in Front of You

Fix the Problem in Front of You

A lot of entrepreneurs are in the problem-solving business: we help people do the things that will make life better. We solve the problems they know they have and sometimes, the problems they don’t. Are you helping your customers solve the problems they...
How to simplify and streamline your content

How to simplify and streamline your content

Creating content is a valuable way to forge a connection with your customers and prospective customers. Having quality content on your website brings your customers back to your “home base” on a regular schedule, and communicates the idea that you are a...