Fix the Problem in Front of You
A lot of entrepreneurs are in the problem-solving business: we help people do the things that will make life better. We solve the problems they know they have and sometimes, the problems they don’t. Are you helping your customers solve the problems they...
How to simplify and streamline your content
Creating content is a valuable way to forge a connection with your customers and prospective customers. Having quality content on your website brings your customers back to your “home base” on a regular schedule, and communicates the idea that you are a...
Brandscaping in Action
One of the things I love most about reading business books is that I don’t always have to invent brand-new ideas for my business; instead, I can find great ideas in the pages of these books. Starting in April, I’ll be leading a book study of Brandscaping...
Where’s the Market
If you are anywhere near my age, you remember the old Wendy’s commercials with the little old lady asking, “Where’s the beef?” It is an iconic commercial of the 1980’s. For the last few weeks, the question I have been asking as I...
I am Gwen Bortner, business advisor and operations strategist. I help women succeed in business without sacrificing happiness by identifying their true desires and aligning their business functions.