When Your Customer Isn’t the Consumer
For speakers, trainers, and sometimes consultants, the person who actually buys our service (the customer) is not the one who receives our service (the consumer). Photo Credit: Tax Credits via Compfight cc This can create an interesting marketing and sales conundrum....
3 Secrets Every Presenter Should Know
Presenters come in all shapes and sizes, using a variety of skills, working in a myriad of venues. But whether they are working as professional speakers, writers, instructors, trainers or preachers, they all need to know these three secrets to being a successful...
3 Shortcuts for Creating Excellent Handouts
When I started teaching, one of my goals was to provide excellent handouts for each class I taught. Years later, based on feedback from my students, it appears that I have met that goal. Photo Credit: mag3737 via Compfight cc Creating excellent handouts can be very...
What We Can Learn From Sherlock Holmes About Teaching a Class
Historically I was never a big Sherlock Holmes fan. But with the recent movies and two TV series, my interest has grown. His methods, insights and attitudes are intriguing. What I have come to realize is that many of the tools Sherlock Holmes uses for solving a...
I am Gwen Bortner, COO and consultant. I help stuck entrepreneurs get unstuck. And in the process reenergize you, curate solutions, and become your business confidant.