I was shocked when Gwen suggested I stop setting a financial goal for the year. But it was the best thing I could have done for my business. While I want to be profitable in my business, money has never been my biggest motivator. Gwen encouraged me to focus on the kind of clients I wanted to work with and the meaningful work I could do with them, rather than spending so much time and energy on the money. This shift brought me much more freedom. While we look at the numbers each quarter, it’s a secondary measure. Despite — or because of — this shift, last year was my best year ever for revenue and profit. And I’m doing exactly the kind of work I want to with exactly the clients I want.

Margaret Marcuson

Ministry Coach