The Hidden Engine of Business Success: Lessons from 40 Years in Operations
After four decades in business, I’ve seen workplace communications evolve dramatically. As the founder of Everyday Effectiveness, a business operations firm advising impact-driven business owners and executives, I’ve also witnessed firsthand the high cost...
Will You be at Houston’s International Quilt Market?
As a long-time business consultant in the craft industry, I’ve seen firsthand the passion and creativity that drive creative retailers and the businesses that cater to them. But I’ve also witnessed the struggles many face in turning their passion into a...
What I Really Think About Marketing
While you’re reading this, I’m likely in limbo. I’m checking out of a Denver hotel this morning and catching a flight to Phoenix. “Wait, Gwen…don’t you live in CALIFORNIA?!” Why, yes. Yes, I do. I left home on Friday for NSA Influence, and I won’t see Arlis or...
Now Booking Workshops, Speaking Events
Once upon a time, I dreamed of traveling the world as a keynoter. Now I realize I prefer leading workshops. Keynotes are great, but workshops provide a much more interactive experience. By nature, workshops are smaller, action-oriented, and leave attendees with...
I'm Gwen Bortner, and I've spent 40 years turning chaotic businesses into well-oiled machines across 47 industries. Now, my team and I work with women entrepreneurs to build sustainable, fulfilling businesses aligned with their values.