A podcast for women entrepreneurs seeking alignment, sustainability and success.
Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.
What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
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Latest Podcast Episodes Of The Business You Really Want
Building Your Company Around Your Natural Strengths
Feeling drained by forcing yourself into rigid business models is a clear sign you're working against your own nature, and in this episode, co-hosts Gwen Bortner and Tonya Kubo are flipping the script to focus on building your company around your natural strengths....
Are High-Touch Services Making A Comeback?
High-touch services are experiencing a powerful resurgence, and after years of prioritizing scale, many are seeking deeper, more personalized client connections. In this episode, Gwen Bortner and Tonya Kubo discuss this trend. They explore why the...
Books That Changed How We Do Business
Ready to ditch the dusty business books gathering dust on your shelf? In this episode, we’re cutting through the noise to reveal the top business books that actually changed how we operate. Forget those towering to-be-read piles; we're sharing the titles that led...
Breaking The Burnout Cycle In Your Business
Feeling like your entrepreneurial success is just a facade, masking a deep sense of burnout? This episode dives into the often-hidden epidemic of entrepreneurial burnout, exploring the disconnect between external achievement and internal well-being. In this candid...
Win-Win Business Collaborations: Setting Expectations For Success
While everyone's buzzing about business collaborations and partnerships as the golden ticket to growth, achieving a true win-win isn't always as simple as it seems. In this episode, Gwen Bortner and Tonya Kubo, seasoned internet veterans and business strategists,...
Coach, Consultant, Or Advisor? Demystifying Business Support Choices
Navigating the world of business support can feel like a minefield; are you looking for a coach, consultant, or advisor, and what's the real difference anyway? In this episode, Tonya Kubo and Gwen Bortner engage in a lively, no-holds-barred discussion that cuts...
The Comparison Trap: Redefine Business Success, Ignite Your Vision
The comparison trap is a sneaky beast, isn't it? It whispers doubts in your ear while you scroll through seemingly "perfect" businesses online, making you question your own path. In this candid episode, Tonya Kubo and Gwen Bortner dive headfirst into this...
Simplify To Amplify Part 4: Take Control Of Your Business Commitments
Feeling like your business commitments are running you instead of the other way around? It's time to tackle the biggest business bottleneck most entrepreneurs overlook: the commitments themselves. In this episode, Tonya Kubo and Gwen Bortner wrap up their "Simplify...
Simplify To Amplify Part 3: Untangling Business Processes For Bigger Impact
Streamlining business operations isn't just about efficiency—it's about reclaiming your time and sanity! In this episode, Tonya Kubo dives deep into the art of simplifying business processes with the brilliant business advisor, Gwen Bortner. Together, they unravel...