Gwen Bortner, Author at Everyday Effectiveness

Is Burning Down Your Business Really the Only Way Out?

You’ve seen the headlines. Another successful entrepreneur confesses to burning out and starting over. They talk about laying off their entire team, shutting down their thriving business, and rising from the ashes like a phoenix. It’s dramatic. It’s...

What I Really Think About Marketing

While you’re reading this, I’m likely in limbo. I’m checking out of a Denver hotel this morning and catching a flight to Phoenix. “Wait, Gwen…don’t you live in CALIFORNIA?!” Why, yes. Yes, I do. I left home on Friday for NSA Influence, and I won’t see Arlis or...

Now Booking Workshops, Speaking Events

Once upon a time, I dreamed of traveling the world as a keynoter. Now I realize I prefer leading workshops. Keynotes are great, but workshops provide a much more interactive experience. By nature, workshops are smaller, action-oriented, and leave attendees with...

Introducing: The Business You Really Want

Several months ago, Tonya Kubo — she runs marketing and operations around here — had me write the following on a Post-It and place it on my monitor: “I am a trendsetter…I see things before anyone else sees them.” I wouldn’t say this is...

Root cause discovery — or how to solve business problems at their source

Right now, I’m having the absolute time of my life. I’m huddled up in Northern California’s Grand Reserve Inn with three of my clients for the inaugural Savvy Syndicate mastermind retreat. The extended time together allows for a much deeper look into each woman’s...