A podcast for women entrepreneurs seeking alignment, sustainability and success.
Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.
What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
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Latest Podcast Episodes Of The Business You Really Want
Stop Chasing Trends: Why Following Market Shifts Could Be Killing Your Business
Just because the market is shifting doesn't mean you should completely change your business model. In this anniversary episode, Gwen Bortner and Tonya Kubo revisit the show’s most downloaded episode in its first year, “Are High-Touch Services Making a Comeback?”...
When Doing Everything Becomes Your Biggest Business Problem
The hardest part about growing your business isn't hiring people or finding customers. It's letting go of being the person who does everything. In this anniversary episode, Gwen Bortner and Tonya Kubo revisit their second-most-downloaded episode: From Solo to CEO...
Self-Accountability Is A Lie: The Real Reason You’re Not Taking Action
You know exactly what you should be doing in your business, but somehow you're just not doing it. Sound familiar? You're not alone, and it's not a character flaw. In this anniversary episode, Tonya Kubo and co-host Gwen Bortner are revisiting the third...
The 60-80% Rule That Saves Entrepreneurs From Burnout
Are you working harder than ever but feeling like you have less to show for it? You're not alone. In this anniversary episode, we revisit our fourth most popular episode to explore how the 60-80% rule applies to building the business you really want. Join hosts...
One Year Of Real Talk: What We’ve Learned About Building The Business You Really Want
Building the business you really want takes more than tactics—it requires courage, clarity, and consistency. In this one-year anniversary episode, Gwen Bortner and Tonya Kubo look back on 52 episodes of real talk and share their biggest surprises, lessons learned,...
Creating Consistent Revenue Without The Drama
Consistent revenue doesn't have to mean constant stress. In this powerful conversation, Gwen Bortner and Tonya Kubo explore how to build a business that generates sustainable income without relying on hype, heroics, or high-stakes launches. They break down the...
From Task Rabbit To Brain Trust: The Real Secret To Effective Delegation
Are you ready to unlock the real secret to effective delegation? Many find that hiring creates more work than it solves, a frustrating experience you're not alone in. Tonya Kubo and Gwen Bortner reveal why most delegation fails, often because what you think you...
Creating Moments That Matter For Clients
Creating moments that matter transforms a simple transaction into a lasting relationship, and mastering the client experience is the vital ingredient in today’s competitive marketplace. In this episode, Gwen Bortner and Tonya Kubo unpack the essence of creating...
When Not Scaling Is Your Strategic Advantage
Is the relentless pressure to scale up suffocating your entrepreneurial spirit? Gwen Bortner and Tonya Kubo challenge the "bigger is better" narrative, diving deep into why strategically staying small might be your greatest competitive advantage. In this episode,...