A podcast for women entrepreneurs seeking alignment, sustainability and success.
Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.
What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
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Latest Podcast Episodes Of The Business You Really Want
Time To Pay More Attention To Energy Management
Most entrepreneurs have tried all kinds of time management systems but still fail to keep up with their long list of priorities. If this approach is ineffective, perhaps paying more attention to energy management is the key. Tonya Kubo and Gwen Bortner explore the...
Micromanagement Mayhem? How To Empower, Not Overwhelm, Your Team
Micromanaging can stifle your team's growth and create a toxic work environment. In this episode, Gwen Bortner and Tonya Kubo explore the fine line between oversight and micromanagement and how to empower your team to achieve consistent performance without...
Role Clarity: The Unsung Hero Of Team Productivity And Conflict Resolution
Is the lack of role clarity turning your team into a tangled mess of confusion and conflict? In this episode, Gwen Bortner and Tonya Kubo explore why traditional approaches to defining roles often fall short and what you can do instead to create clarity that works....
Bringing Your Business Ideas To Life
Do you have a stack of brilliant business ideas just waiting to be implemented? In this episode, Tonya Kubo and Gwen Bortner tackle the common problem of great business ideas that never get off the ground. They explore the gap between planning and execution,...
Stop Running Meetings That Waste Time
Stop running meetings that waste time! Join Gwen Bortner and Tonya Kubo as they expose the hidden traps of traditional meetings and reveal powerful strategies to transform your team's communication. Discover how to effectively design impactful meetings, utilize...
Your Cornerman: The Person Every Entrepreneur Needs (Beyond A Business Coach)
Ever wished you had a wise, experienced cornerman to guide you through your business challenges? Gwen Bortner and Tonya Kubo explore the power of having a business cornerman, a seasoned expert who provides holistic guidance and helps you anticipate challenges. A...
Why Bosses Love To Resist Management
Being the boss of your own business does not give you unlimited freedom to do everything you want – it actually holds you back from freedom. Gwen Bortner and Tonya Kubo discuss why entrepreneurs love to resist management by their teams. They emphasize the...
The Warning Signs Of Team Burnout: Catch It Before It’s Too Late
Your team says everything's fine, but are they really? In this episode, Gwen Bortner and Tonya Kubo dive deep into the often overlooked issue of team burnout, exploring misconceptions about capacity, subtle warning signs, and proactive steps CEOs can take to...
Driving Business Revenue: Can Every Role Do It?
Are you hesitating to hire support staff because they will not directly generate business revenue? This mindset could be the very thing holding you back from sustainable growth. In this episode, co-hosts Gwen Bortner and Tonya Kubo tackle the common misconception...